This role is open to remote or hybrid candidates. Candidates based in the Dallas area will work from our Plano, Texas headquarters Tuesday through Thursday each week. Remote candidates will ideally sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MA, MO, NC, NH, NJ, NV, NY, OR, OH, PA, RI, SC, TX, VA, WA, WI.At this time, Tapcheck does not provide sponsorship for employment-based visas (e.g., H-1B, L-1, TN, etc.). Therefore, candidates must already possess the right to work in the United States without the need for employment-based visa sponsorship now or in the future.About the JobTapcheck is hiring a hands-on Manager of Demand Generation to turn the employers already in our funnel into Sales-accepted pipeline. This is a senior individual contributor seat with no direct reports: you'll build, write, launch, and optimize the programs yourself, from the nurture logic in HubSpot to the email copy to the account-based plays our Account Executives run against target accounts.
Earned wage access is a crowded, fast-moving category, and the HR, payroll, and finance leaders we sell to hear from a lot of providers. You'll cut through with segment-specific messaging, run a disciplined testing program, and prove your impact in pipeline and revenue, not MQL volume. You'll partner closely with Performance Marketing, RevOps, Partnerships, and Sales, and report to the Director, Growth Marketing.
What You'll DoBuild and Run the Programs- Own lifecycle and nurture programs end to end in HubSpot: segmentation, trigger logic, lead scoring inputs, copy, build, QA, and launch
- Build and run account-based plays for priority Mid-Market and Enterprise accounts, orchestrating email, LinkedIn, direct mail, and sales touches around each buying committee
- Write and edit campaign copy yourself across email, landing pages, and social, and brief design and content partners when a program needs more
- Turn webinars, events, customer stories, and ROI content into multi-touch follow-up sequences that move prospects to a demo
- Build repeatable campaign frameworks so new programs launch faster and perform more consistently
Segment and Message- Tailor messaging by segment (SMB, Mid-Market, Enterprise), industry (such as healthcare, hospitality, retail, and staffing), and persona (HR, payroll, finance, and operations)
- Translate Tapcheck's value, including retention, recruiting advantage, employee financial wellness, and no cost to the employer, into clear, proof-driven messaging that differentiates us from other EWA providers
- Partner with Sales and Product Marketing to sharpen positioning and outreach based on what is actually converting
Partner and Channel Demand- Build co-marketing and joint nurture programs with payroll, HCM, and channel partners to grow partner-sourced pipeline
- Create partner-ready campaign kits (emails, landing pages, webinar packages) that make it easy for partners to bring Tapcheck to their clients
Test, Measure, and Optimize- Run a continuous testing program across subject lines, offers, timing, audiences, and creative, and use the results to change what we do
- Track conversion from lead to MQL, SQL, opportunity, and closed-won by segment and program, and report on performance weekly
- Partner with RevOps on attribution, lead routing, and data hygiene so reporting is trusted by Sales and leadership
- Use AI tools to speed up research, personalization, and content variation without sacrificing quality
Cross-Functional Partnership- Work with Performance Marketing, who owns paid search and paid social, so every inbound lead lands in the right nurture track
- Align with SDRs and Account Executives on handoff, follow-up cadences, and the signals that indicate a prospect is ready for sales
What You've DoneRequired- Spent 4 to 7 years in B2B demand generation, lifecycle, or campaign marketing, including 3+ years hands-on in a growth-stage SaaS or fintech company
- Built and launched multi-touch nurture and ABM programs yourself, from strategy through build, rather than only directing an agency or a team
- Owned a pipeline or SQL target and reported on program impact in pipeline and revenue terms
- Built workflows, lists, lead scoring, and reporting in HubSpot, and worked in Salesforce alongside a sales team
- Written email and landing page copy that measurably improved conversion
- Run structured A/B tests and used the results to change strategy
- Partnered closely with Sales and RevOps on lead handoff, routing, and follow-up
Preferred- Marketed to HR, payroll, benefits, or finance buyers, ideally in earned wage access, HCM, payroll, or benefits technology
- Run co-marketing or partner programs with payroll, HCM, or other channel partners
- Marketed across multiple segments from SMB through Enterprise, or in a B2B2C model
- Used intent data and sales engagement tools such as 6sense, Demandbase, ZoomInfo, Outreach, or Salesloft
- Used AI tools to scale personalization, content creation, and campaign operations
CompensationCompensation at Tapcheck is competitive and benchmarked to your role and the market. We're committed to a total rewards package that reflects your impact. Full details are shared as part of our hiring process.
