**Internal Employees: This role is Graded an K**ABOUT THE ROLE
The Media & Integrated Marketing (MIM) Manager is an embedded marketing business partner responsible for helping translate brand and business strategy into impactful integrated marketing plans and experiences. Reporting to the Director of Media & Integrated Marketing, the MIM Manager works closely with Marketers and cross-functional partners to bring a holistic perspective across paid, owned and earned channels to enable smarter marketing decisions: from strategic planning through activation, optimization and learning.
Bringing together consumer, brand, business and channel thinking, the MIM Manager partners with Marketers and agencies to shape integrated marketing strategy, guide investment and activation choices, and elevate the quality and effectiveness of marketing to drive measurable business growth. The role brings particular depth in total paid media and modern marketing while operating beyond media alone, partnering with Marketers to shape a total consumer and brand experience that is cohesive, distinctive and effective. They help connect marketing investment and measurement to business performance, using business results and learnings to continuously strengthen marketing strategy and execution.
The Media & Integrated Marketing Manager will interact frequently with senior stakeholders, requiring strategic capabilities, strong influencing and communication skills, and exceptional collaboration.
KEY RESPONSIBILITIES
- Partner with Marketers to translate brand and business priorities into integrated marketing strategies and plans across paid, owned and earned, connecting consumer, brand, business and channel thinking to drive measurable growth.
- Drive smarter allocation of total paid investment across the entire ecosystem: digital, retail media, commerce and emerging platforms, using business priorities, audience opportunity, effectiveness and performance to help determine where investment can have the greatest impact.
- Drive audience-led strategies, in partnership with CIBA, across the consumer journey, using deeper consumer understanding to improve how, where and when brands connect with consumers across paid, owned and earned.
- Connect marketing investment, measurement and business performance, partnering with cross-functional teams to leverage Brand Health, MMA, media and retail media performance, commerce/eCommerce signals and other relevant measurement sources to understand impact, identify opportunities to optimize, and inform future allocation and marketing choices.
- Drive strategic connectivity across the full path to purchase, ensuring marketing strategy connects to eCommerce and digital commerce environments, including Amazon, major retailers and last-mile platforms, to create a more seamless consumer experience from discovery through conversion.
- Shape a connected approach to social, content and influence, helping brands show up effectively across consumer touchpoints through brand-led content, creators/influencers, social platforms and evolving behaviors such as social search and discovery.
- Build and leverage strategic external partnerships across key media, technology, commerce and retail partners, including key media partners, retailer JBPs and other strategic relationships, to unlock new capabilities, innovation, effectiveness and business value.
- Partner with Marketers, agencies and cross-functional teams to elevate the quality and effectiveness of integrated marketing, creating stronger connectivity across media, creative, commerce, social, creator/influencer, PR/earned and other consumer touchpoints.
- Bring a strong understanding of data, technology and the evolving marketing ecosystem, identifying opportunities to use technology, automation and emerging capabilities to improve the speed, quality and effectiveness of marketing.
- Ensure content and brand expression are fit for the environments in which consumers experience them, partnering across Marketing, creative, social, commerce and agency teams to strengthen the total consumer and brand experience.
- Drive continuous improvement and innovation in modern marketing, bringing external learning, emerging capabilities and brand needs together to evolve how SCJ reaches, engages and converts consumers.
REQUIRED EXPERIENCE YOU’LL BRING
- Bachelor’s degree and 7+ years of experience in integrated marketing, media, communications or related disciplines, with demonstrated experience connecting marketing strategy and investment to brand and business outcomes.
PREFERRED EXPERIENCES AND SKILLS
- Deep understanding of the modern marketing ecosystem, including total paid media, digital and retail media, audiences, social/content, commerce and measurement, with the ability to connect these capabilities into integrated marketing strategies.
- Experience working across and/or in partnership with agencies, platforms and cross-functional teams, with consumer packaged goods experience strongly preferred.
- Demonstrated ability to connect business strategy, consumer insight and marketing execution to improve commercial outcomes.
- Experience operating as a hands-on business partner who can move fluidly between strategy and execution.
- Strong integrated marketing judgment across paid, owned and earned, with demonstrated depth in one or more areas such as media, social/creator, commerce/retail media, communications or marketing effectiveness.
- Strong problem-solving skills, sound judgment and financial acumen.
- Proven track record of impacting business results and improving the caliber of marketing output.
- Ability to prioritize high-value work and make effective decisions in a fast-moving environment.
- Strong organizational and communication skills.
- Excellent consulting skills and ability to influence effectively across functions and levels.
- Willingness to respectfully challenge the status quo and external partners to achieve stronger outcomes.
- Entrepreneurial mindset with a bias toward action, experimentation and continuous improvement.
- Confidence to make good, quick decisions based on sound judgment and strong analytical skills.
- Ability to bring together cross-agency and cross-functional partners across eCommerce, PR/influencer, media, social, creative and commerce around a shared business and brand ambition.
- Ability to develop deep collaborative relationships across Marketing, Omni/Shopper, Analytics, agencies and other enterprise partners.
- Passion for modern marketing and curiosity about emerging consumer behaviors, platforms and opportunities.
JOB REQUIREMENTS
- Office work environment
- Remote work available once a week for eligible employees
- 10% to 20% of work time is required outside of local time zone to collaborate with EMEA and Asia.
- This role is eligible for domestic relocation
