Your Role:As the Manager, Marketing Technology & Automation, you'll be responsible for enabling personalized, scalable customer engagement through CEA CAPA's marketing technology ecosystem.
You will own marketing automation, audience segmentation, customer journeys, workflow development, platform administration, and integration between Salesforce and marketing technologies. The role partners closely with Growth Marketing, Digital Experience & Technology teams to ensure timely, relevant, and effective communications throughout the student lifecycle. This role is expected to help responsibly establish AI practices to improve campaign effectiveness, accelerate content production, and scale personalization across the technology stack.
What You'll Do:Marketing Automation
- Build and optimize automated customer journeys across email, SMS, chat, and emerging channels
- Design lifecycle workflows supporting lead generation, nurture, enrollment, pre-departure, and retention objectives
- Manage campaign automation and personalization strategies
Audience Segmentation & Personalization
- Develop segmentation frameworks
- Implement behavioral and lifecycle triggers
- Support AI-driven personalization strategies
- Improve targeting precision and customer relevance
Martech Platform Ownership
- Serve as primary administrator for marketing automation platforms
- Ensure integration with Salesforce and other enterprise systems
- Maintain platform documentation, governance, and standards
- Facilitate training & team enablement for key teams that will need to utilize the marketing automation platform.
- Support data quality and compliance requirements
- Serve as primary POC for software vendor and implementationpartners, includingcontract renewals, licensing/utilization management and scopes of work.
Technology Innovation
- Evaluate emerging technologies and vendors
- Identify opportunities to improve engagement effectiveness
- Lead recommendations and implementation of new martech capabilitiese,g.SMS optimization, AI tools, personalization engines etc.
Reporting & Performance
- Monitor automation performance
- Track engagement and journey effectiveness
- Identify optimization opportunities
Salary Range: $100,000-$110,000
What Makes a Great Candidate:Education & Experience
- Bachelor's degree in Marketing, Information Systems, Business, Computer Science, or a related field
- 5+ years of experience in marketing automation, CRM, marketing technology, lifecycle marketing operations, or similar
Marketing Automation & Lifecycle Expertise
- Hands-on experience administering and optimizing marketing automation platforms and customer engagement technologies
- Experience building automated customer journeys, lifecycle campaigns, and personalized communications across email, SMS, and other 1:1channels
- Experience designing audience segmentation, trigger-based communications, and personalization strategies
- Strong understanding of customer lifecycle management, lead processes, campaign attribution, and marketing data flows
Platforms & Technical Integration
- Strong experience with Salesforce CRM and integrating marketing platforms with customer data and engagement systems
- Experience evaluating, implementing, and optimizing marketing technology solutions
Analytics & Execution
- Strong analytical and problem-solving skills, with the ability to translate business requirements into scalable technical solutions
- Excellent project and stakeholder management skills
What Sets You Apart:- Experience with platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, Braze,Iterable, Pardot, Acoustic, or similar (certifications a plus)
- Experience with SMS, mobile engagement, conversational marketing, or AI-enabled engagement tools
- Familiarity with CDPs, personalization engines, customer journey orchestration, or identity resolution solutions
- Experience supporting enrollment, ecommerce, subscription, or high-consideration purchase journeys
- Experience working in complex, multi-brand or multi-product environments
We believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes, we encourage you to apply and show us why you're the right candidate for this position.
