Job Type:Full time
Exempt/Non Exempt:Salary
Job Description:Location Details: Remote Location.
Position Schedule / Shift: Monday to Friday, 8:00am to 5:00pm.
Position Summary: Leads the measurement, performance analytics framework, and optimization of the annual media portfolio across paid, earned, and owned channels for Membership, Insurance, and Travel. Establishes full-funnel marketing performance strategies, translates complex data into clear executive narratives, and partners across the organization to improve media efficiency, return on advertising spend, and customer lifetime value.
Key Responsibilities:- Media Strategy - Leads analytics for a nine-figure media portfolio, optimizing efficiency, ROAS, and customer lifetime value across Membership, Insurance, and Travel.
- Full-Funnel Optimization - Defines KPIs and cross-channel strategies spanning brand awareness through conversion.
- Executive Storytelling - Translates performance, modeling, and attribution insights into clear recommendations for leadership and Finance.
- Cross-Functional Partnership - Aligns business and functional leaders on campaign strategy, sales routing, and budget allocation.
- Measurement and Reporting - Advances attribution, incrementality testing, first-party data, and reporting while adapting to privacy and technology changes.
- Team Leadership - Develops analysts and reporting specialists, fostering curiosity, strategic thinking, and proactive problem-solving.
Supervisory Responsibilities:Directly supervises campaign analysts and performance reporting specialists; responsible for team leadership, coaching, development, performance management, and delivery of marketing performance insights.
Qualifications:Required
Education (include minimum education and any licensing/certifications):- Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related quantitative field.
Experience:- Ten or more years of progressive experience in marketing analytics, campaign performance management, or media measurement in an agency or client-side environment.
- Five or more years of leadership or management experience leading campaign analytics or performance teams.
- Demonstrated experience managing or optimizing large-scale media portfolios across full-funnel digital and traditional channels.
Knowledge and Skills:- Advanced knowledge of media mix modeling, incrementality testing, multi-touch attribution, campaign measurement, and first-party data strategies.
- Proficiency with digital analytics and visualization tools, including Google Analytics, Adobe Analytics, Tableau, or Power BI, and familiarity with SQL and data clean room environments.
- Ability to synthesize complex data into clear, persuasive, executive-ready presentations and recommendations.
- Strong strategic leadership, cross-functional partnership, communication, problem-solving, and talent development skills.
Preferred
- Experience supporting a multi-product business model in subscription services, insurance, financial services, travel, or hospitality.
FLEX WORK IN WORK ENVIRONMENTThis position is currently able to work remotely from a home office location for day-to-day operations unless occasional travel for meetings, collaborative activities, or team building activities is specified by leadership. This is subject to change based on amendments and/or modifications to the ACG Flex Work policy.
Compensation & Benefits Overview:ACG complies with all applicable state and local laws regarding required benefits (including PTO, paid sick leave, etc.).
Compensation
Marketing Performance Manager will earn a competitive annual salary of $107,827.20 - $155,740.00 with annual bonus potential, based on performance.
Benefits
At ACG, we offer a comprehensive and flexible benefits package designed to support your health, financial well-being, and professional growth.
Health & Wellness
- Medical plans with multiple coverage options, including HSA eligibility.
- Prescription drug coverage.
- Dental and vision benefits.
- Employee Assistance Program (confidential support services).
Financial Protection & Insurance
- Company-paid basic life insurance.
- Optional supplemental life insurance and dependent coverage.
- Short-term and long-term disability coverage.
- Critical illness, accident, and pet insurance options.
Retirement & Savings
- 401(k) plan to support long-term financial goals.
- 3% automatic deferral upon eligibility; may contribute 1% to 50% of eligible earnings, either pre or post tax.
- Company match of 50% paid on employee contributions up to 6% of pay, payable to employees following the end of the year; immediate vesting.
- Additional company contribution of 4% of pay each pay day into your account; 100% vested after three (3) years of service.
- Health Savings Account (HSA) and Flexible Spending Accounts (FSA) options.
Time Off & Leave
- Paid Time Off (PTO): Accrual-based, increases with tenure, eligible at 90 days of employment.
- Full-time new employees will receive up to 12 PTO days annually; accrual based on start date and may include additional PTO based on role and/or state & local requirements.
- Part-time employee PTO hours are calculated based upon the standard weekly hours the employee is scheduled to work and will accrue at a minimum of 3 hours per month.
- Full-time employees are eligible for 10 company-paid holidays annually, in addition to 1 mental health day, 2 floating holidays and 1 volunteer day. Holidays vary by business unit schedules.
- Part-time employees are eligible for 8 company-paid holidays annually, in addition to 1 mental health day and 2 floating holidays. Holidays vary by business unit schedules.
- Paid leave programs, including parental, bereavement, jury duty, and military leave.
Career Growth & Education
- Tuition assistance (up to $5,250 annually; 80% covered by ACG).
- Professional certification support with 100% reimbursement for eligible programs.
- Opportunities for career development and advancement.
Additional Perks
- Complimentary AAA membership with roadside assistance and travel discounts.
- Adoption assistance program.
Job Posting Period:This position is expected to remain posted through December 12th; however, it may close at any time once a qualified candidate pool is identified.
