Tyson Foods

Manager Marketing|Corporate (Springdale, AR)

Tyson Foods • $90K — $110K *
Springdale, AR 72764In-Person
Food & Beverages
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing or related field; MBA preferred.
  • Minimum of 5 years of marketing experience focused on brand or digital marketing in the CPG industry.
  • Strong project management and problem-solving skills.
  • Excellent verbal and written communication abilities.
  • Proficiency in Microsoft Office and digital marketing tools.

Responsibilities

  • Collaborate with internal teams to create actionable business plans based on growth opportunities.
  • Lead external agencies to ensure strategic project briefs and timely execution.
  • Champion brand creative standards and guidelines across projects.
  • Manage end-to-end creative development for marketing campaigns.
  • Identify growth opportunities utilizing market research and consumption data.
  • Oversee the implementation of national and regional digital marketing campaigns across various channels.
  • Serve as the primary owner of marketing technologies, ensuring governance and user training.

Benefits

  • Work in a fast-paced and dynamic environment with significant project volume.
  • Mentorship opportunities for junior team members.
  • Exposure to diverse marketing initiatives with a focus on innovation.
  • Opportunities to develop and introduce new products that meet consumer needs.
  • Chance to navigate and manage both brand and digital marketing strategies.
Full Job Description
Job Details:

Job Summary

The Manager of Marketing at Tyson Foods is responsible for leading either brand or digital marketing efforts. This role focuses on developing and implementing comprehensive marketing strategies to enhance brand presence and optimize digital engagement while ensuring alignment with company goals. The Marketing Manager is responsible for managing marketing activities for assigned categories and sales channels and has full accountability for managing budgets in a manner that supports company objectives. This role develops and executes short-term and long-term strategies, marketing plans, new product initiatives, packaging, advertising, and sales promotion programs to achieve corporate profit, volume, and market share goals.

Key Responsibilities

Brand Marketing
  • Collaborate with internal teams to identify business and growth opportunities and translate them into actionable business plans.
  • Influence multiple functions, both internally and externally, at the manager and director levels in the planning, budgeting, and development of programs.
  • Lead external creative and content agencies, ensuring projects are briefed strategically and managed through timely execution.
  • Champion brand creative standards and guidelines, ensuring all creative work remains on-brand and aligned with strategic objectives.
  • Lead creative development for integrated marketing campaigns, from brief development through execution and performance evaluation.
  • Manage agency scope, marketing budgets, and project timelines for assigned projects on a day-to-day basis.
  • Partner with insights, media, and digital teams to align creative strategies with consumer and channel objectives.
  • Mentor junior team members on best practices in campaign and creative development.
  • Identify growth opportunities through the effective use of consumption data, market research, and competitive intelligence. Develop meaningful consumer positioning for assigned product lines that creates differentiation and added value versus competitors, and effectively communicate product advantages to customers and consumers.
  • Manage the development and introduction of new products in partnership with the New Business Development group and Research & Development (R&D) teams to deliver differentiated products that meet consumer needs and provide strong competitive value.
  • Manage brand positioning and messaging across multiple media platforms to ensure consistency, engagement, and improved marketing return on investment compared to prior periods.
  • Demonstrate the ability to perform at a high level while managing a significant volume of work and responding quickly to unforeseen customer-generated requests.

Digital Marketing
  • Serve as the primary owner of assigned marketing technologies (e.g., Sprinklr, Marketo, Adobe RTCDP), ensuring appropriate governance, adoption, integration, and optimization to support business objectives. Provide training, documentation, and enablement resources to help team members effectively leverage these tools.
  • Plan and implement national and regional digital marketing campaigns utilizing social media, email marketing, and other digital channels.
  • Oversee digital customer experience projects, as well as the development and deployment of marketing tools and technologies, including but not limited to digital asset management, marketing automation, and the broader marketing technology stack.
  • Lead cross-functional teams to ensure project success and independently manage project implementation, including timelines, scope, budgets, communications, quality concerns, risks, critical paths, and resource constraints.
  • Negotiate project priorities and workloads with internal stakeholders and team members when necessary.
  • Manage and direct agency work, as applicable.
  • Manage personal travel and expense budgets and perform other duties as assigned by management.


Qualifications

Education
  • Bachelor's degree in Marketing or a related business field is required.
  • MBA preferred.

Experience
  • Minimum of 5 years of marketing experience, with a focus on brand marketing or digital marketing within the food or consumer packaged goods (CPG) industry.

Skills
  • Strong project management and problem-solving skills.
  • Excellent verbal and written communication skills.
  • Ability to work effectively in a team environment and manage multiple projects simultaneously.
  • Proficiency in Microsoft Office applications and digital marketing tools.

Supervisory Responsibility
  • 0-3 direct reports at any given time.

Travel
  • Approximately 7-10 trips annually.

All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.

Relocation Assistance Eligible:
No

Work Shift:
1ST SHIFT (United States of America)

About Tyson Foods

Tyson Foods scientifically formulated feed, and technical assistance on subjects like sustainable farming practices and animal welfare. They serve hash browns stuffed with ham and cheese, sausage simple scrambles, bacon simple scrambles, formed pork sausage patties, sausage and egg pancake sandwich with maple syrup, wrapped whole grain apple cinnamon pancake, and more.

Tyson Foods Careers

Joining Tyson Foods means becoming part of one of the world’s leading food companies, renowned for its commitment to sustainability, innovation, and quality. At Tyson Foods, we offer unparalleled job opportunities that empower you to grow both personally and professionally. Work You’ll Do At Tyson Foods, you’ll contribute to a team that values leadership, diversity, and innovation. Our commitment to these principles makes us a top choice for professionals looking to make a significant impact in the food industry. Whether you’re involved in operations, marketing, research, or any of our other departments, your work will help us continue to feed the world in the most efficient and sustainable ways possible. Join our dynamic team and help us transform the industry through cutting-edge innovation and a commitment to excellence that’s second to none. Career Growth and Development Tyson Foods is dedicated to the professional growth of our employees. We offer a variety of leadership and diversity training programs designed to enhance your skills and advance your career. With Tyson, your career trajectory is limitless, supported by development opportunities that ensure you’re always moving forward. Internship Programs Kickstart your career with a Tyson Foods internship. Our internships provide invaluable workplace experience, offering a glimpse into the culture and operations of a global leader. Interns at Tyson Foods work on real projects, learn from industry leaders, and gain the skills necessary for a successful career in the food industry. Benefits of Working at Tyson Foods Choose a career with Tyson Foods and enjoy a comprehensive benefits package that includes health, life, and dental insurance, employee assistance programs, and more. We believe in nurturing our team not only professionally but also personally. Inclusive Culture At Tyson Foods, we pride ourselves on fostering an inclusive culture where every team member feels valued. We believe that diversity fuels innovation and we strive to create a workplace where all employees can thrive. Join Our Team Explore the job opportunities at Tyson Foods today. Search open positions that match your skills and interests. We are continuously hiring and looking for new team members who are passionate, curious, and driven to excel. Stay Connected Keep up to date with the latest at Tyson Foods by following our careers blog. Gain insider perspectives and industry-leading insights that can help you in your job search and beyond. Networking and Professional Opportunities At Tyson Foods, networking and professional development are part of our DNA. Connect with leaders and peers within the company through various networking events and platforms. Enhance your resume, prepare for your next interview, and build relationships that could shape the future of your career. Job Alert Emails Personalize your subscription to receive job alerts and the latest news tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Tyson Foods. Join Tyson Foods and be part of a company that’s leading the way in the food industry through innovation, leadership, and a commitment to diversity and sustainability. Your future starts here!
Learn more about Tyson Foods
Size
137,000 employees
Market Cap
$22 billion
Industry
Food & Beverages
Net Income
$1.9 billion
Founded
1935
5 Year Trend
+6.8%
Revenue
$42.8 billion
NASDAQ
TSN
* Ladders Estimates

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