Position OverviewThe Marketing Automation Manager owns how prospects move from initial engagement through qualification, sales handoff and continued engagement. This is a hands-on role within the Journey Orchestration function on the Digital Marketing team. You'll combine lifecycle strategy with hands-on execution in HubSpot or a comparable marketing automation platform, while helping shape future MarTech capabilities. You'll design automated journeys, define lead-flow rules and build the workflows and programs that bring those journeys to life. You'll partner with Business Marketing, Sales, Revenue Operations and Digital Marketing to connect campaign engagement and buyer signals to timely, relevant next-best actions across marketing and sales. Artificial intelligence (AI) is part of how we work. You'll use company-approved AI tools to support program development, analysis and optimization while adhering to privacy, security, brand and human-review standards.
What You'll DoLead Management- Own the lead management process from capture through qualification, sales acceptance, recycling and re-engagement.
- Manage lifecycle stages, scoring, qualification, routing and handoff standards in partnership with Sales, Revenue Operations and Data & Analytics.
- Build automation, alerts and seller education that enable timely, informed follow-up.
Platform and Automation- Serve as a hands-on expert and administrator for HubSpot or a comparable marketing automation platform.
- Build, test and optimize workflows, segmentation, triggered campaigns, emails, forms and landing pages.
- Maintain platform governance, documentation, suppression logic, property standards, integrations and quality assurance.
- Troubleshoot automation and data synchronization issues, partnering with technical teams as needed.
Journeys and Campaigns- Translate Business Marketing strategies into automated journeys and next-best-action programs in partnership with Creative, Content and Performance Marketing.
- Design progressive journeys for complex B2B buying processes, including nurture, onboarding and reactivation.
- Define triggers, branching logic, cadence and content requirements based on buyer stage, persona, behavior and engagement.
- Apply strong email marketing expertise across design, audience strategy, testing, best practices and deliverability.
- Apply ABM principles and use account, persona, buying-group, intent and AI-supported buyer signals to create more relevant, personalized experiences and next-best actions.
Measurement and Optimization- Measure performance across engagement, qualification, handoff, conversion and owned channels such as email.
- Design and run A/B tests across audiences, messaging, cadence and journey paths.
- Partner with Sales and Data & Analytics to improve lead quality, routing, data quality and program performance.
- Use performance insights to continuously improve journeys, automation and lifecycle strategy.
What You'll BringRequired- 6-8+ years of experience in B2B marketing automation, lifecycle marketing, demand generation, marketing operations or journey orchestration.
- Hands-on expertise with HubSpot, Salesforce Marketing Cloud or a comparable enterprise marketing automation platform.
- Experience designing and managing lead lifecycle processes, including scoring, qualification, routing and sales handoff.
- Experience building lifecycle journeys for long B2B sales cycles using account, persona, buying-group or behavioral signals.
- Demonstrated ability to build workflows, segmentation, nurture programs, emails, forms and landing pages.
- Proven ability to partner across Marketing, Sales, Revenue Operations and other cross-functional teams.
- Working knowledge of Salesforce CRM and marketing-to-sales data flows.
- Strong analytical and troubleshooting skills, with the ability to translate business requirements into scalable automation.
- Bachelor's degree in marketing, communications, business or a related field, or equivalent professional experience.
- Travel for business needs about once per quarter, up to 10-20% of time
Preferred- HubSpot certification or certification in a comparable marketing automation platform.
- Experience with Optimizely or another digital experience platform.
- Experience with ABM or intent platforms such as 6sense or Demandbase.
- Familiarity with Snowflake, customer data platforms or first-party audience activation.
- Experience in health care, fintech, financial services, SaaS or another regulated B2B environment.
- Working knowledge of HTML and CSS for email development and troubleshooting.
Please note at this time we are unable to proceed with candidates who require visa sponsorship now or in the future.Location and Workplace FlexibilityZelis is headquartered in the U.S., with multiple locations across the country and in Hyderabad, India. Check out our locations to learn more about our offices. All employee work locations are based on the needs of the position and are determined by the Leadership team. In-office work and activities vary based on work and team objectives in accordance with Company policies.
While location expectations vary by role, candidates within approximately 50 miles of a U.S. office are generally preferred to support collaboration when needed. Our hybrid approach is flexible, and in-office presence is guided by team and business needs rather than a fixed weekly schedule.
Base Salary Range$95,000.00 - $120,650.00
At Zelis we are committed to providing fair and equitable compensation packages. The base salary range allows us to make an offer that considers multiple individualized factors, including experience, education, qualifications, as well as job-related and industry-related knowledge and skills, etc. Base pay is just one part of our Total Rewards package, which may also include discretionary bonus plans, commissions, or other incentives depending on the role.
Zelis' full-time associates are eligible for a highly competitive benefits package as well, which demonstrates our commitment to our employees' health, well-being, and financial protection. The US-based benefits include a 401k plan with employer match, flexible paid time off, holidays, parental leaves, life and disability insurance, and health benefits including medical, dental, vision, and prescription drug coverage.
