Job SummaryThe Marketing Manager- Festivals is responsible for all marketing assets for festivals on calendar. This position will work in conjunction with artist management, Radio/TV, and marketing team to create and develop an effective marketing plan that will reach the correct demographic and target customers appropriate for each show. The Marketing Manager will develop graphic content used to inform the general public of shows for the purpose of gaining ticket sales. This position will also be responsible for maintaining and tracking budgets to make sure funds are allocated correctly. The Marketing Manager will oversee social media accounts and ensure they are up to date with engaging material.
Essential Functions- Responsible for development and execution of marketing and promotional plans. Collaborates with festival directors, talent buyers, and marketing director to plan and oversee the marketing spend.
- Generate and adhere to marketing budget. Book and account for all advertising and media ensuring funds are allocated to correct partners. Prepare advertising settlements for each show
- Oversee Social Media accounts for each show. Develop ad copy; implement ad schedules to appeal to a specific demographic and target customer.
- Oversee and evaluate show performance, making adjustments to meet marketing strategy in changing market or competitive conditions
- Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with management, label and public relations agencies.
- Develop and pitch promotions to media outlets. Contact radio and schedule radio time and set up giveaways. Negotiate rates and contracts with various media outlets
- Develop additional marketing opportunities to increase ticket sales when needed. Keep up with current marketing and social media trends to brainstorm new ideas and concepts for assets and promotions to market events.
- Work with marketing team and artist management to strategize new ways to market shows and reach the correct audience. Request graphics for ecards, banners, posters, social media post, radio station needs and e-mails
- May be responsible for overseeing interns and assistants.
Required Qualifications- BA/BS Degree (4 years) in Marketing/ Business Communications, PR Preferred
- 4-6 years Of related work experience
- 4-6 years Experience with media buying
- May be responsible for overseeing interns and assistants.
- Strong communication and organizational skills
- Knowledge of social media and online marketing initiatives and strategies
- Must be internet savvy
- Proficient in Photoshop and MS Office
- Creative, detail-oriented person who can juggle multiple tasks
- Knowledge of Music industry preferred
- Passion for music preferred
Payscale: $76,072.00 - $100,000.00
Bonus: This position is eligible for a bonus under the current bonus plan requirements.
Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.
AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.
