The Home Depot

Manager, Marketing Analytics

The Home Depot • $100K — $130K *
Atlanta, GA 30349In-Person
Business Services
5 - 7 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 5+ years in marketing analytics or related field
  • Experience managing a team of 1-5 analytical professionals
  • Strong understanding of marketing measurement models
  • Familiarity with A/B testing and database-driven sites
  • Ability to communicate complex ideas simply and clearly
  • Leadership and supervisory skills
  • Bachelor's degree in a relevant field; MBA preferred

Responsibilities

  • Present analysis and test results with actionable recommendations
  • Identify financial opportunities that support overall business goals
  • Lead conversion planning and ongoing ad hoc analysis of marketing performance
  • Draw actionable conclusions from data analysis to inform policy changes
  • Manage requests for report enhancements and establish data-driven performance views
  • Collaborate on ensuring consistent methodologies and reporting practices
  • Prioritize and manage analytic projects based on business needs

Benefits

  • Opportunity to work in a dynamic and collaborative environment
  • Limited overnight travel requirements
  • Comfortable indoor working conditions
  • Access to professional development resources
  • Exposure to advanced marketing analytics technologies
Full Job Description
Position Purpose:

The Manager, Marketing Analytics will lead the team responsible for marketing insight generation and analysis in support of Home Depot's marketing, merchandising, operations, and other cross-functional groups. The incumbent will lead a team working to leverage a combination of marketing measurement models like MMM, MTA, LTA, OAM and channel platform ROAS to generate insights and recommendations designed to spur the business forward.
The Manager, Marketing Analytics will work with business partners to prioritize and execute against reporting enhancements and analytical projects required to deliver business results. In addition, this role will work extensively in partnership with the product management team, engineering and key vendors to determine short-term and long-term needs for tools that support evolving analytics & reporting needs.

Key Responsibilities:
  • 20% Responsible for presenting analysis and test results and resulting
  • recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments.
  • 10% Communicate opportunities to drive financial goals cross-functionally by
  • making suggestions that support site-wide objectives.
  • 20% Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad hoc analysis of critical business issues that impact marketing performance; translate analysis into executable recommendations.
  • 10% Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value.
  • 10% Prioritize and manage execution of requests for report enhancements and
  • analysis from business partners. Establish and evangelize improved data-driven views of performance.
  • 10% Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.
  • 10% Manage analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot.
  • 10% Share leadership for the teams responsible for analytics (reporting and analysis) and, over-time, structured site (A/B, MVT) testing.


Direct Manager/Direct Reports:
  • This position typically reports to Sr. Manager
  • This position has 3 Direct Reports


Travel Requirements:
  • Typically requires overnight travel less than 10% of the time.


Physical Requirements:
  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.


Working Conditions:
  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  • No travel required


Minimum Qualifications:
  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.
  • Manages a team of 1-5 direct reports
  • Accountable for direct supervision of the work activities of others, in addition to personnel issues (including selection, termination, performance appraisal and professional development of subordinates)


Preferred Qualifications:
  • MBA or Masters preferred
  • Demonstrated experience managing a team of technically advanced analytical professionals
  • Experience managing an A/B testing program and working with database-driven sites and content management tools
  • Experience in relevant marketing analytics and models
  • Ability to communicate with both business and technical resources, particularly the skill of expressing complex issues with clarity & simplicity
  • Flexible and responsive; able to perform in a fast paced, dynamic work environment and meet aggressive deadlines
  • Open to idea exploration with strong problem-solving/analytical abilities
  • Leadership and supervisory skills
  • Possess executive-level communication and presentation skills
  • Demonstrated strength in creating partnerships and in building relationships with other functions and associates within the organization


Minimum Education:
  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.


Minimum Years of Work Experience:
  • 5


Competencies:
  • Decision Quality
  • Collaborates
  • Drives Engagement
  • Ensures Accountability
  • Plans and Aligns
  • Communicates Effectively
  • Customer Focus
  • Develops Talent
  • Drives Results
  • Manages Conflict

About The Home Depot

The Home Depot is a home improvement retailing company that combines its physical stores with an online presence to provide customers with innovative products at great value. The company specializes in the fields of retail, home improvement, and customer service. The Home Depot was founded in 1978 and is headquartered in Atlanta, Georgia.

The Home Depot Careers

Join the vibrant team at The Home Depot, the largest home improvement retailer in the U.S., where your career can flourish in an environment ripe with opportunities for growth and innovation. As a market leader, The Home Depot offers a variety of job opportunities that allow professionals to thrive in a culture that values leadership, diversity, and professional development. Work You’ll Do At The Home Depot, you’ll be part of a team that’s committed to helping homeowners, builders, and do-it-yourselfers bring their visions to life. Our extensive range of job opportunities spans from store operations to supply chain management, from IT to marketing. No matter where you start, you’ll be doing work that matters, impacting our customers' lives and experiences. Transform Your Career Step into a role within The Home Depot and join a network of over 400,000 associates who are as passionate about building their careers as they are about helping our customers. Leadership at The Home Depot means continuous improvement, embracing diversity, and fostering a culture of inclusion and respect that makes us stronger. Innovate with Us Innovation isn’t just a buzzword at The Home Depot; it’s the backbone of how we do business. We are constantly seeking out new technologies and tools to improve every aspect of our operations, from logistics to customer service. Join us, and bring your unique perspective and skills to a team that’s setting the standard for excellence in the retail industry. Grow and Develop The Home Depot is committed to the growth and development of its associates through robust training programs, leadership workshops, and opportunities for advancement. Whether you’re looking for a part-time position or a full-time career, The Home Depot nurtures your professional growth every step of the way. Internship Programs Dive into the professional world through The Home Depot’s internship programs, which offer a dynamic environment to gain hands-on experience and develop critical skills in various business areas. Our internships provide a platform to connect with leaders and peers, enhancing your resume and preparing you for future employment. Benefits and Culture Choosing to start your career at The Home Depot means more than just securing a job. It means you gain access to unparalleled benefits that support your life and well-being, from health insurance to educational assistance. Our commitment to employees is reflected in our open, supportive culture where everyone’s voice is heard, and every team member’s contribution is valued. Join Our Team Ready to take the next step in your career? Explore the wide range of positions available at The Home Depot, where we’re hiring passionate, curious, and innovative team players. Search open positions that match your skills and interests on our Jobs page. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work here. Subscribe to our Careers Blog and personalize your subscription to receive updates that align with your career interests and goals. At The Home Depot, we don’t just offer jobs—we offer careers that make a difference. Join us, and be a part of something bigger as we continue to invest in your future and our shared success.
Learn more about The Home Depot
Size
490,600 employees
Market Cap
$323 billion
Industry
Retail & Consumer Goods
Net Income
$12.8 billion
Founded
1978
5 Year Trend
+9.8%
Revenue
$132.1 billion
NASDAQ
HD
* Ladders Estimates

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