The
Manager, Marketing Activation owns the execution of consumer marketing campaigns for one of
MGA's Preschool brands, in the United States. This role turns brand strategy into live campaigns: the content, the social calendar, the creator roster, the retail activations, and the performance read that follows.
Preschool is a dual-audience business. The child is the fan; the parent or caregiver is the buyer. The ideal candidate knows how to build content that performs for one while converting the other - and understands the platform and compliance realities of marketing in the kids space.
This is a fast-paced, hands-on role. The Manager is expected to be in the work: building the campaign, reviewing the creative, and course-correcting in real time.
Key Responsibilities:- Campaign Execution:
- Own the planning, execution, and optimization of integrated U.S. marketing campaigns across digital, social, experiential, and retail channels
- Own the go-to-market plan for every product launch, in lockstep with the Brand and Planning teams' roadmap and launch calendar
- Lead the development and execution of consumer-facing experiential activations
- Manage external agency partners and day-to-day campaign budget tracking
- Content & Channel Strategy:
- Lead social strategy across Instagram, Meta, TikTok, and YouTube, with a point of view on where the preschool parent audience actually lives
- Build and steward the creator roster across top Mom and Toy creators; own briefing, negotiation support, and performance review
- Direct the Creative team /external partners to produce on-brand assets tailored by platform; act as a standard-bearer for creative quality
- Own the content and social calendar, ensuring continuous engagement between launch moments
- Cross-Functional Collaboration:
- Lead bi-weekly calls with international sales teams, serving as the central point of contact for campaign plans, asset needs, and in-market activation support
- Partner with Sales and Merchandising to execute U.S. retail activation, ensuring brand consistency in-store and online
- Partner with the Planning team on product launches, messaging, and consumer insights
- Partner with Digital Strategy and Media teams on paid media strategy, including paid social and retail media
- Develop retailer-specific programs that drive engagement and sell-through at top U.S. accounts, and share those programs with global counterparts
Qualifications:- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in consumer marketing, preferably within the toy, entertainment, or CPG industry.
- Experience executing multi-channel marketing campaigns with proven success.
- Strong knowledge of social media platforms, influencer marketing, and content creation.
- Demonstrated ability to collaborate across teams and manage multiple stakeholders.
- Analytical mindset with experience tracking and reporting on campaign performance.
Preferred Skills:- Familiarity with global toy or entertainment markets.
- Proficiency in marketing tools like Google Analytics or Sprout Social.
- Knowledge of children's digital media regulations, including COPPA compliance.
What We Offer:- An opportunity to contribute to the growth and success of a globally recognized brand.
- A collaborative and inclusive workplace environment.
- Competitive compensation and benefits package.
- Opportunities for career advancement in a dynamic organization.
Salary:$100,000.00 - $125,000.00
