Bachelor's degree in Marketing, Business, or a related field.
5+ years of experience in consumer marketing, preferably in toy, entertainment, or CPG industries.
Proven success in executing multi-channel marketing campaigns.
Strong knowledge of social media platforms, influencer marketing, and content creation.
Ability to collaborate across teams and manage multiple stakeholders.
Analytical mindset with experience in tracking and reporting campaign performance.
Responsibilities
Own the planning, execution, and optimization of integrated U.S. marketing campaigns across various channels.
Lead the go-to-market plan for product launches in alignment with brand and planning teams.
Develop and execute consumer-facing experiential activations.
Manage external agency partners and track campaign budgets.
Lead social strategy across platforms like Instagram, Meta, TikTok, and YouTube.
Build and manage a creator roster, overseeing briefing and performance reviews.
Direct creative teams to produce on-brand assets tailored for each platform.
Benefits
Opportunity to contribute to the growth of a globally recognized brand.
Collaborative and inclusive workplace environment.
Competitive compensation and benefits package.
Opportunities for career advancement in a dynamic organization.
Full Job Description
The Manager, Marketing Activation owns the execution of consumer marketing campaigns for one of MGA's Preschool brands, in the United States. This role turns brand strategy into live campaigns: the content, the social calendar, the creator roster, the retail activations, and the performance read that follows.
Preschool is a dual-audience business. The child is the fan; the parent or caregiver is the buyer. The ideal candidate knows how to build content that performs for one while converting the other - and understands the platform and compliance realities of marketing in the kids space.
This is a fast-paced, hands-on role. The Manager is expected to be in the work: building the campaign, reviewing the creative, and course-correcting in real time.
Key Responsibilities:
Campaign Execution:
Own the planning, execution, and optimization of integrated U.S. marketing campaigns across digital, social, experiential, and retail channels
Own the go-to-market plan for every product launch, in lockstep with the Brand and Planning teams' roadmap and launch calendar
Lead the development and execution of consumer-facing experiential activations
Manage external agency partners and day-to-day campaign budget tracking
Content & Channel Strategy:
Lead social strategy across Instagram, Meta, TikTok, and YouTube, with a point of view on where the preschool parent audience actually lives
Build and steward the creator roster across top Mom and Toy creators; own briefing, negotiation support, and performance review
Direct the Creative team /external partners to produce on-brand assets tailored by platform; act as a standard-bearer for creative quality
Own the content and social calendar, ensuring continuous engagement between launch moments
Cross-Functional Collaboration:
Lead bi-weekly calls with international sales teams, serving as the central point of contact for campaign plans, asset needs, and in-market activation support
Partner with Sales and Merchandising to execute U.S. retail activation, ensuring brand consistency in-store and online
Partner with the Planning team on product launches, messaging, and consumer insights
Partner with Digital Strategy and Media teams on paid media strategy, including paid social and retail media
Develop retailer-specific programs that drive engagement and sell-through at top U.S. accounts, and share those programs with global counterparts
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
5+ years of experience in consumer marketing, preferably within the toy, entertainment, or CPG industry.
Experience executing multi-channel marketing campaigns with proven success.
Strong knowledge of social media platforms, influencer marketing, and content creation.
Demonstrated ability to collaborate across teams and manage multiple stakeholders.
Analytical mindset with experience tracking and reporting on campaign performance.
Preferred Skills:
Familiarity with global toy or entertainment markets.
Proficiency in marketing tools like Google Analytics or Sprout Social.
Knowledge of children's digital media regulations, including COPPA compliance.
What We Offer:
An opportunity to contribute to the growth and success of a globally recognized brand.
A collaborative and inclusive workplace environment.
Competitive compensation and benefits package.
Opportunities for career advancement in a dynamic organization.
Salary:
$100,000.00 - $125,000.00
About MGA Entertainment
MGA Entertainment is a toy and entertainment company that designs, develops, and markets a wide range of toys, games, and other products for children. The company was founded in 1979 and is headquartered in Van Nuys, California. MGA Entertainment's products are sold in more than 85 countries around the world, and include popular brands such as Bratz, L.O.L. Surprise!, and Little Tikes. The company is known for its innovative and high-quality products, and has won numerous awards for its toys and games. MGA Entertainment is committed to creating products that inspire creativity, imagination, and fun for children of all ages.
