About the RoleThe Manager or Senior Manager, Integrated Marketing will lead the strategy, planning, and execution of integrated campaigns that bring Responsive product narratives and ICP priorities to market. This role turns Product Marketing and Content Marketing strategy into coordinated, measurable programs across paid media, outbound and ABM motions, email and customer nurture, webinars, podcasts, G2, and other owned and partner channels.
You will lead the Integrated Marketing team, including paid media and performance marketing contributors as well as customer communications and nurture programs. You will set campaign priorities, create clear cross-functional operating rhythms, and ensure every program has a cohesive audience, narrative, channel plan, and measurement framework. You will report to the Director of Growth & Monetization.
Essential FunctionsLead Integrated Campaign Strategy and Planning- Own the quarterly integrated campaign roadmap, aligned to product narratives, ICPs, market priorities, and pipeline goals
- Translate positioning, launches, and content themes into campaign briefs that define the target audience, insight, message, offer, channel mix, customer journey, success metrics, and follow-up motion
- Lead end-to-end campaign orchestration from planning through launch, optimization, and retrospective; ensure paid, owned, outbound, and field motions reinforce one another
Lead and Develop Integrated Marketing- Manage, mentor, and coach paid performance and lifecycle/customer communications contributors; build capability, accountability, and a high-performance team culture
- Set clear priorities and decision rights across the team, balancing always-on programs with strategic launches and campaign experiments
- Develop scalable planning, briefing, production, and campaign-review processes that improve speed, quality, and cross-functional visibility
Measurement, Insights, and Optimization- Own campaign performance reporting across engagement, pipeline, conversion, and efficiency metrics; turn results into recommendations that improve future investment and execution
- Partner with Marketing Operations, Sales, and Revenue Operations to establish trusted attribution, audience, and funnel reporting
- Assess program risk, dependencies, and resourcing needs early; proactively resolve issues that could affect campaign quality, timing, or business impact
- Build test-and-learn plans with clear hypotheses, measurement criteria, and decisions about what to scale, refine, or stop
- Partner with ABM on core campaigns and targeted-account plays, ensuring account insights, personalization, and sales follow-up are integrated into campaign design
Collaborate Cross-Functionally- Partner closely with Product Marketing and Content Marketing to carry product narratives consistently from strategy through activation and nurture
- Work with Brand, Creative, Field and Events, Sales, Customer Success, and Marketing Operations to coordinate complex, high-impact programs across teams
- Act as a trusted advisor on campaign strategy, channel mix, and go-to-market execution, influencing functional decisions across marketing and adjacent teams
- Represent Responsive thoughtfully in relevant external marketing communities, partners, or events when appropriate
Knowledge & Skills- An integrated marketer who can connect product narratives and ICP insight to a complete campaign and buyer journey
- A strategic, data-informed leader with strong business acumen and the ability to balance pipeline impact, customer experience, and long-term brand demand
- An advanced project and program manager who can lead complex initiatives with multiple teams, dependencies, and deadlines
- Experienced in change management and in creating operating models that bring clarity, accountability, and momentum to cross-functional work
- A clear, persuasive communicator with high-level presentation skills and the ability to influence senior stakeholders
- Skilled in risk assessment, prioritization, and resource management
- A thoughtful people leader with effective mentoring and coaching skills who cultivates a positive, inclusive team culture
- Comfortable working across paid media, lifecycle and email nurture, webinars, podcasts, review sites, and ABM collaboration; deep channel specialization is not required in every area
Qualifications- 10+ years of B2B marketing experience, including meaningful experience leading integrated campaigns across paid, owned, and nurture channels
- 2+ years of people leadership, team lead, or substantial program leadership experience; demonstrated success developing junior team members
- B2B SaaS experience strongly preferred
- Demonstrated experience partnering with Product Marketing, Content, ABM, Sales, Marketing Operations, and Creative or Brand teams
- Strong analytical fluency with campaign, funnel, pipeline, and efficiency metrics
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
Additional InformationWhat we offer:Responsive uses a market-based compensation philosophy. A candidate's starting base salary will be determined by the specific responsibilities of the role, as well as job-related skills, experience, qualifications, location, and current market trends. For this position, the base salary range is $120,000-$160,000. Our recruiting team will provide details on the applicable range based on your location during the hiring process. Please note that this range covers base salary only and does not include bonuses, equity, or benefits.
Responsive embraces a global flexible workforce model with offices in Dallas, TX, Kansas City, MO, Coimbatore, India and Dublin, Ireland. For this role, candidates located in Dallas, TX, Portland, OR, and San Fransisco CA will be given priority consideration.
In addition to a competitive compensation package, Responsive also offers the following benefits:
401k with company matching
Unlimited professional development and ongoing learning through LinkedIn Learning Solutions
4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement
4 week sabbatical after 5 years of service
🍀 Mental Wellness Program (EAP) to support your well-being and self-care
🍹 Team events, such as happy hours, off-sites, and team building events
♥ Best-in-class health benefits, company paid for employee and company contribution for family coverage
