Product Development is responsible for the technical aspects of building a product. It involves creating and bringing new products to the market. It involves all activities and stages required to transform an idea or concept into a tangible and marketable product. Product development encompasses research and development, prototyping, testing, coding, designing and iterating on the product's features and functionalities. Professional stream includes those who are individual contributors with main emphasis on applying technical/discipline knowledge rather than managing people to achieve results – although coaching/mentoring less experienced staff, informal supervisory responsibilities, or overseeing work of other lower level professionals or manage processes and program are common. Individual work ranges from setting objectives and delivering on own work responsibilities to being a leading expert within a given field and influencing long term tactical decisions of the organization. Progression within this stream reflects increasing depth of professional knowledge, project management capability, and the ability to influence others. A colleague at this level works independently within defined boundaries and guidelines in a specific area but will need supervision and support on more complex tasks. Knowledge is required for the application of practical methods and techniques, work procedures and processes. Solutioning is through a choice between known alternatives, within the area of expertise and the leader will evaluate the appropriateness and effectiveness of the solution. The job requires previous work experience in a related area, or practical knowledge obtained via advanced education. Leaders at this level manage employees day-to-day and set priorities to ensure task completion.