Job SummaryThe Manager, Food & Beverage Marketing develops and executes marketing strategies that drive guest engagement, food and beverage revenue, and profitability across AMC Theatres. This role leads marketing planning, promotional strategy, merchandising initiatives, and guest-facing programs that increase product attachment, average spend, and business performance. Working cross-functionally, this role identifies opportunities to influence guest purchase behavior, strengthen the AMC food and beverage experience, and deliver measurable business results.
This position is based in Leawood, KS and is not eligible for relocation.
What you will be doing:- Develop and execute annual Food & Beverage marketing strategies, promotions, and campaigns that drive revenue growth, profitability, guest engagement, and average spend.
- Lead marketing efforts for assigned categories, including menu innovations, limited-time offers, product launches, and promotional programs from concept through execution.
- Identify and evaluate growth opportunities through pricing, bundling, promotional strategy, guest insights, and market trends to increase product incidence and business performance.
- Analyze campaign and product performance, leveraging data and consumer insights to optimize strategies, improve results, and inform future initiatives.
- Partner with Food and Beverage Operations, Analytics, Loyalty, Technology, Finance, Creative, agencies, suppliers, and other partners to develop and launch marketing initiatives
- Develop and lead merchandising and marketing strategies across digital menu boards, mobile ordering, kiosks, AMC-owned digital channels, food packaging, and in-theatre materials.
- Solicit and manage co-op funding for menu promotions, while also handling reconciliation of invoices and budget management.
- Present strategies, recommendations, performance results, and business opportunities to partners and leaders.
- Manage marketing budgets, agency relationships, supplier partnerships, and cooperative marketing funding to increase effectiveness and return on investment.
What we need from you:- 5+ years of professional experience in marketing, brand management, category marketing, or consumer marketing.
- Experience developing and executing marketing strategies, promotions, and integrated marketing campaigns that drive consumer engagement and food and beverage revenue.
- Proven record of executing strategic marketing initiatives with a sense of urgency and ability to meet deadlines.
- Experience leading cross-functional initiatives and managing multiple stakeholders from strategy development through execution and measurement.
- Strong strategic thinking, analytical, decision-making, and problem-solving skills.
- Knowledge of digital marketing, customer relationship management, paid media, mobile ordering, and consumer-facing digital experiences.
- Strong proficiency in MS Office applications and excellent written and oral communication skills
- Ability to build and maintain strong working relationships with internal and external partners.
What we also value (preferred): - Bachelor's degree in marketing, advertising, business, communications, or a related field.
- Experience managing agencies, vendor partnerships, and co-op marketing programs.
- Food and beverage or hospitality experience.
- Developing marketing briefs, business cases, and strategic recommendations.
- Proven experience evaluating program performance and return on marketing investment to support decision-making.
- Merchandising, packaging, and channel marketing experience.
- Ability to analyze cost/benefit analysis to demonstrate ROI.
- Experience in project management/ownership
- Experience directing creative development and providing guidance for photoshoots, content creation, and marketing asset production.
Minimum qualifications:- 5+ years of professional experience in marketing, brand management, category marketing, or consumer marketing.
- Experience developing and executing marketing strategies, promotions, and integrated marketing campaigns that drive consumer engagement and food and beverage revenue.
- Proven record of executing strategic marketing initiatives with a sense of urgency and ability to meet deadlines.
- Experience leading cross-functional initiatives and managing multiple stakeholders from strategy development through execution and measurement.
Job AddressOne AMC Way 11500 Ash Street Leawood, Kansas 66211
Employment StatusFull Time
Relocation Eligibility No
Department EXPERIENCE MARKETING
Pay Rate Type Salaried
