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Time Type:Full time
Remote Type:Job Family Group:Corporate Operations
Job Description Summary: The Manager, Fleet Advertising & Graphics Programs is an individual contributor responsible for managing Breakthru Beverage Group's enterprise fleet advertising program and coordinating the related graphics and branding lifecycle across markets. The position develops supplier-funded advertising opportunities, manages advertising partnerships and program financial performance, and coordinates graphics execution with Trade Development, Marketing, Finance, vendors, and market stakeholders. This role drives revenue growth, consistent branding, sound vendor performance, and reliable program reporting while supporting broader fleet initiatives.
Job Description:Job Responsibilities:Fleet Advertising & Revenue Growth- Develop and execute an enterprise-wide fleet advertising strategy, aligned with Fleet Operations leadership, to expand supplier participation, generate recurring revenue, and maximize appropriate use of available vehicle advertising inventory.
- Manage the advertising sales process, including opportunity identification, supplier engagement, proposals, pricing recommendations, negotiations, agreements, renewals, and account retention.
- Partner with Trade Development, Marketing, and market leadership to align advertising opportunities with supplier relationships, branding needs, fleet availability, and business priorities.
- Develop advertising packages, pricing recommendations, and revenue forecasts based on fleet availability, market coverage, campaign duration, and program costs, within approved commercial guidelines.
Graphics Program Execution & Brand Standards- Coordinate the design, production, installation, maintenance, replacement, removal, and de-identification of fleet graphics through internal partners and external vendors.
- Maintain records of advertising inventory, assignments, contracts, campaign dates, graphics condition, and upcoming renewals or removals.
- Collaborate cross-functionally to ensure adherence to approved corporate branding, vehicle identification, and applicable State, DOT and other regulatory marking requirements; escalate compliance issues to appropriate stakeholders.
- Coordinate graphics schedules with vehicle procurement, replacement, redeployment, and disposition planning led by Fleet Operations.
Vendor & Cross-Functional Program Management- Manage day-to-day relationships and performance of graphics and advertising service providers, including quality, delivery schedules, service levels, and costs.
- Support vendor selection and contract negotiations in partnership with Fleet Operations and Procurement, consistent with approval authorities.
- Coordinate initiatives across Fleet Operations, Trade Development, Marketing, Finance, and markets; resolve issues and recommend improvements to delivery and service.
- Develop practical workflows, templates, and controls to improve execution consistency, vendor accountability, and customer experience.
Financial Oversight, Analytics & Reporting- Monitor and manage advertising program financial performance, including revenue, direct costs, margins, renewals, and inventory utilization; recommend actions to achieve approved targets.
- Partner with Finance on invoicing, reconciliation, forecasts, financial reporting, and identification of opportunities to improve profitability.
- Maintain accurate program records in Fleetio and relevant systems in coordination with the owners of those systems.
- Provide regular program performance reviews, identify risks and opportunities, and recommend corrective actions and growth initiatives to Fleet Operations leadership and other stakeholders.
Fleet Programs & Continuous Improvement- Support selected fleet branding, identification, and graphics-related initiatives, including standardization, cost efficiency, and process improvement.
- Provide fleet advertising and graphics subject matter expertise to broader asset programs without assuming ownership of vehicle acquisition, maintenance, deployment, or disposal.
- Support broader Fleet Operations initiatives, programs, and special projects, contributing to operational efficiency, cost optimization, and continuous improvement.
Other duties, as assigned by the jobholder's supervisor, may also be required.Minimum Qualifications:- Bachelor's degree in Business, Marketing, Advertising, Operations, or a related field and/or equivalent training and work experience
- A minimum of 5 years of relevant experience in advertising sales, business development, fleet graphics, vendor management, or multi-market program management
- Experience managing commercial relationships, proposals, negotiations, contracts, and revenue or program performance targets
- Ability to coordinate vendors and cross-functional activities, maintain detailed program records, and drive results without direct supervisory authority
- Working knowledge of DOT commercial vehicle identification requirements, vehicle graphics specifications, branding execution, advertising production, or fleet-related programs
- Proficient PC skills using MS Office and other various computer programs and comfortable using reporting and operational systems
- Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion
- Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
- Strong financial, analytical, written, verbal communication, prioritization, problem-solving, and presentation skills
- Utilize sound judgement and problem-solving skills
- Ability to work in fast-paced, high-volume, team environment
- Ability to travel approximately 15-25% as business needs require
Preferred Qualifications:- Experience with nationwide fleet advertising, commercial vehicle wraps, graphics vendors, or supplier-funded marketing programs
- Experience in beverage distribution, consumer packaged goods, transportation, or logistics
- Experience with Fleetio or comparable fleet management systems
Physical Requirements:- While performing the duties of this job, the employee is regularly required to sit, stand, talk, hear, and use hands and fingers to operate a computer and telephone.
- Periodic visits to fleet or vendor facilities and business travel may be required
Competencies: - Business development and commercial judgment to identify opportunities and advance revenue-generating partnerships.
- Program ownership and execution through vendors and cross-functional partners without direct reports.
- Financial acumen, analytical thinking, and accountability for measurable program results.
- Influence, collaboration, and communication with stakeholders across markets and corporate functions.
- Ability to balance competing priorities, manage operational risks, and improve processes in a changing environment.
This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.
