OverviewLifeway is seeking a
Manager, Email & SMS Marketing to lead email and SMS marketing initiatives, driving strategy, execution, and performance optimization while managing a team of strategists and specialists. This role ensures engaging, data-driven communication across channels, fostering brand loyalty and delivering measurable results aligned with Lifeway's mission to serve the church and make disciples.
This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote
Responsibilities- Lives out Lifeway's mission and values, showing deep commitment to Kingdom work
- Manages and mentors a team of Email and SMS Marketing Strategists and Specialists.
- Develops and implements a comprehensive email and SMS marketing strategy aligned with Lifeway's goals.
- Oversees campaign creation and deployment using platforms like Salesforce Marketing Cloud and Attentive.
- Designs advanced audience segmentation strategies for personalized messaging.
- Tracks and analyzes KPIs, driving continuous improvement in campaign performance.
- Ensures compliance with regulations like CAN-SPAM, GDPR, and TCPA.
- Collaborates with content, design, IT, and marketing teams to align strategies.
- Optimizes workflows, templates, and automation for timely and high-quality campaigns.
- Explores innovative trends, tools, and techniques to enhance engagement and retention.
- Required travel to Nashville 2-4 times per year
QualificationsEducationBachelor's degree Marketing, Communications, or a related field, required
Master's degree, preferred
Advanced graduate degree (PhD, etc.), not required
Skills, Knowledge, & Experiences, required- 7+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and SMS/Marketing Automation
- 3+ years of experience leading a marketing team, including hiring, coaching, and performance management
- Strong proficiency in HTML, CSS, and dynamic content creation for building on-brand, visually engaging campaigns
- Strong proficiency in data analysis and reporting, translating campaign metrics into strategic insights
- Demonstrated expertise in audience segmentation, list management, and email/SMS marketing regulations (CAN-SPAM, GDPR, TCPA)
- Strong project management and cross-functional collaboration skills across complex, multi-layered initiatives
- Excellent written and verbal communication skills, including experience presenting to senior-level executives
Actively involved in an evangelical Christian church
Skills, Knowledge, & Experiences, preferred - Knowledge of JavaScript, PHP, SQL, and marketing automation platforms.
- Experience with advanced analytics and direct mail integration.
- Familiarity with standard internet and email technologies and protocols.
