Manager, Digital Paid Media

A Day in the Life of the The Manager, Digital Paid Media leads the organization's paid digital acquisition strategy and is responsible for optimizing performance across paid search, paid social, programmatic, affiliate, and retargeting channels. This role manages a multi-million-dollar media budget, develops and leads a high-performing team, and drives customer acquisition, revenue growth, and marketing efficiency through data-driven decision-making. Working closely with eCommerce, Analytics, Finance, Brand, Creative, and agency partners, the manager identifies growth opportunities, optimizes channel performance, and delivers strategic insights and recommendations to senior leadership that support business objectives and long-term growth. • Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting. • Lead, coach, and develop a high-performing paid media team. • Set priorities, allocate work, and ensure strong campaign execution. • Manage budgets, pacing, forecasts, and investment shifts across channels and markets. • Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value. • Drive testing across platforms, audiences, creative, messaging, placements, and landing pages. • Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting. • Define performance metrics and apply MMM and MTA insights to guide investment decisions. • Apply AI search and content insights to strengthen paid media strategy, targeting, and performance. • Turn performance data into clear optimization plans and executive reporting. • Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes. • Grow affiliate performance through partner, placement, and offer optimization. • Evaluate new platforms and partnerships for fit, incrementality, scale, and economics. • Manage agency and platform partners against clear deliverables and performance expectations. • Actively support, promote, and advance all aspects of Astound's Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered. • Other duties as assigned. What You Bring to the Table: • 5-8+ years managing paid media in a high-volume, service-based/subscription, eCommerce, telecommunications, or direct-to-consumer business. • Performance marketing background focused on efficient acquisition, conversion, and growth. • Track record of coaching and managing high-performing teams. • Strong testing, analytics, forecasting, attribution, and performance measurement skills. • Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools. • Hands-on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms. • Familiarity with Impact or CJ affiliate platforms preferred. • Knowledge of first-party data, CRM/CDP, audience, and AI-enabled optimization tools preferred. • Management of complex performance media budgets; $10M+ preferred. • Agency or telecommunications background preferred. • Challenger-brand and regional marketing background desirable. • Skilled at building full-funnel strategies and scaling acquisition efficiently. • Comfort managing competing priorities in a fast-paced environment. • Advanced Excel skills. • Strong communication skills with the ability to translate performance data, strategies, and recommendations into clear, compelling messages for senior leadership and cross-functional partners. Education: • Bachelor's degree preferred in Marketing, Digital Marketing, Communications, or related fields or an equivalent combination of education and experience. We're Proud to Offer a Comprehensive Benefits Package Including: • 401k retirement plan, with employer match • Insurance options including: medical, dental, vision, life and STD insurance • Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization • Floating Holiday: 40 hours per year • Paid Holidays: 7 days per year • Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws • Tuition reimbursement program • Employee discount program *Benefits listed above are for regular full-time position Base Compensation: The base compensation range for this position is $95,000 - $130,000 plus opportunities for benefits. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to location, relevant skills, experience, and capabilities.