Restaurant Brands International Inc.

Manager, Digital Marketing - Off-Premise, Firehouse Subs, US

Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3–5 years experience in digital commerce, marketplace management, or off-premises strategy, preferably in QSR or restaurants.
  • Proven ability to drive growth with third-party delivery platforms, understanding promotions, ads, and unit economics.
  • Experience with digital ordering ecosystems (e.g., Olo, aggregators, POS integrations).
  • Strong analytical skills using tools like SQL, Tableau, PowerBI or Looker.
  • Track record of leading cross-functional initiatives across product, marketing, and operations.
  • Experience in managing external partners and vendors, including negotiations.
  • Excellent communication skills to influence stakeholders at all levels.
  • Ability to operate both strategically and tactically in a fast-paced environment.
  • Bachelor’s degree required, with preference for technical or analytical fields.

Responsibilities

  • Develop and execute a data-driven growth strategy for third-party delivery.
  • Own performance metrics across delivery platforms, including promotions and ads.
  • Manage the end-to-end user experience on third-party platforms, focusing on menu and pricing.
  • Optimize promotional calendars for efficient spending and ROI.
  • Establish pricing and menu guardrails to maintain brand standards and profitability.
  • Lead testing and innovation strategies to enhance conversion rates.
  • Create KPI dashboards to guide decision-making and strategy.
  • Oversee relationships with third-party delivery partners, ensuring performance tracking and reviews.
  • Prioritize product enhancements based on business goals and franchisee feedback.
  • Collaborate with franchisees and advisory groups to ensure successful execution and adoption.
  • Provide updates and recommendations to senior leadership, including the Brand President.

Benefits

  • Comprehensive global paid parental leave program for employees expanding their families.
  • Access to free telemedicine services.
  • Mental wellness support for employees.
Full Job Description

Roles andResponsibilities:

  • Growth Strategy: Develop and execute a data-driven strategy to grow third-party delivery balancing sales growth with margin optimization. 

  • Marketplace Performance: Own performance across delivery platforms (DoorDash, Uber Eats, Grubhub,ezCater), including promotions, ads, and merchandising. 

  • Product & UX: Manage the end-to-end user experience across third-party platforms, including menu architecture, pricing, and availability. 

  • Commercial Optimization: Build andoptimizepromotional calendars, ensuring efficient spendand strong ROI across all marketplace investments. 

  • Channel Governance:Establishpricing, menu, and availability guardrails across all off-premisechannels to protect brand standards and profitability. 

  • Testing & Innovation: Lead a test-and-learn roadmap (promotions,bundling,upsellstrategies, group ordering) to improve conversion and order size. 

  • Analytics & Insights:Develop and maintain KPI dashboards (sales, fees, check size,profitability,conversion, ratings, cancellations, etc.) to inform decisions and strategy. 

  • Vendor Management:Own relationships with third-party delivery partners and technology providers, including regular business reviews and performance tracking. 

  • Product Roadmap:Define and prioritize enhancements across ordering platforms based on business goals and franchisee feedback. 

  • Franchisee Engagement:Partner closely with franchisees and advisory groups to gather insights, drive adoption, and ensure successful execution. 

  • Leadership Communication:Deliver clear updates and recommendations to senior leadership, including the Brand President. 

Skills, Experience and Education: 

  • 3–5 years of experience in digital commerce, marketplace management, or off-premisestrategy, ideally in QSR or therestaurantspace

  • Proven ability to drive growth through third-party delivery platforms with strong understanding of promotions, ads, and unit economics 

  • Experience working with digital ordering ecosystems (e.g., Olo, aggregators, POS integrations) 

  • Strong analytical skills with experience using tools like SQL, Tableau,PowerBIor Looker 

  • Track recordof owning cross-functional initiatives (product, marketing, operations) 

  • Experience managing external partners and vendors, including negotiations and performance management 

  • Strong communicationskills with the ability to influence stakeholders across all levels 

  • Ability tooperateboth strategically and tactically in a fast-paced environment 

  • Bachelor’s degreerequired(technical or analytical field preferred)

#Firehouse

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

About Restaurant Brands International Inc.

Restaurant Brands International Inc. (RBI) is a Canadian multinational fast food holding company. RBI was formed in 2014 as a result of a merger between American fast food restaurant chain Burger King and Canadian coffee shop and restaurant chain Tim Hortons, and expanded in 2017 with the acquisition of American fast food chain Popeyes Louisiana Kitchen. RBI is one of the world's largest fast food restaurant companies with over 27,000 locations in more than 100 countries. The company's brands include Burger King, Tim Hortons, and Popeyes. RBI is headquartered in Oakville, Ontario, Canada.
Learn more about Restaurant Brands International Inc.
Size
5,700 employees
Market Cap
$19.8 billion
Industry
5 Year Trend
+6.7%
NASDAQ

Similar Jobs

More Jobs at Restaurant Brands International Inc.

More Food & Beverages Jobs

Find similar Manager, Digital Marketing - Off-Premise, Firehouse Subs, US jobs: