Manager, Customer Vertical Marketing

Manager, Customer Vertical Marketing Are you energized by developing customer-focused marketing strategies that drive growth and create meaningful business impact? Do you enjoy leading talented marketing teams while partnering with sales, dealers, and customers to bring integrated go-to-market strategies to life? Are you looking for an opportunity to help shape the future of marketing within a growing solutions portfolio at Steelcase while helping build the marketing organization of the future? You'll Support Meaningful Work By: • Leading customer vertical marketing strategies that align business objectives, customer needs, and market opportunities to drive growth across the portfolio. • Developing and executing integrated go-to-market plans, including positioning, messaging, campaigns, content, events, and customer engagement programs. • Partnering closely with Sales, dealers, and Customer Experience teams to support pipeline growth, customer acquisition, retention, and revenue objectives. • Collaborating with Product Development and Portfolio Management teams to support commercial launches and communicate differentiated value propositions to the market. • Leveraging customer insights, competitive intelligence, and market trends to identify growth opportunities and inform strategic marketing decisions. • Managing marketing investments, annual planning activities, budgets, and performance metrics to optimize business impact and return on investment. • Leading and developing a high-performing marketing team through coaching, strategic direction, collaboration, accountability, and continuous growth opportunities. Qualifications Minimum Qualifications • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience. • 8+ years of progressive B2B marketing experience, including experience developing and executing integrated marketing strategies and go-to-market plans. • Direct people leadership experience, including coaching, mentoring, and developing marketing professionals. • Experience translating business objectives into marketing strategies that drive customer engagement, demand generation, and business growth. • Experience partnering with cross-functional stakeholders, including Sales, Product Management, Customer Experience, and Portfolio teams. • Strong business and financial acumen, including experience with budget management, investment planning, and performance measurement. • Excellent communication, collaboration, and project management skill Desired Skills and Experience • Experience developing and leading integrated marketing strategies that drive customer engagement, demand generation, and business growth. • Experience marketing complex B2B solutions within commercial interiors, workplace solutions, technology, healthcare, education, or similarly complex industries. • Experience supporting dealer, channel, or partner enablement strategies and understanding the relationship between marketing and commercial performance. • Experience collaborating with Product Development and Portfolio Management teams to support product launches and commercialization efforts. • Ability to leverage customer research, market insights, and competitive intelligence to identify growth opportunities and shape marketing strategy. • Experience influencing stakeholders and navigating complex, matrixed organizations. • Strategic mindset with the ability to balance long-term planning and hands-on execution. • Experience developing high-performing teams and fostering a collaborative, growth-oriented culture. • MBA or advanced business degree preferred. Level: #mid_senior_level Work Arrangement: #LI-Onsite Job Functions: • #Marketing • #Management • #Strategy_Planning • #LI-NJ1