About the RoleAs Manager, you will own the day-to-day strategy and execution of our New Vertical acquisition, retention, and habituation efforts in Canada, helping define who we target, where we target, and how we communicate to consumers, in partnership with your manager and the New Verticals Strategy & Operations team. This position blends product marketing with growth marketing initiatives, giving you the opportunity to craft innovative campaigns and solutions that get Canadian consumers to try, come back to, and build lasting habits with DoorDash's New Verticals.
You're excited about this opportunity because you will...- Own the day-to-day strategy and execution of New Vertical acquisition, retention, and habituation campaigns in Canada.
- Own the launch of new New Verticals Merchants on the DoorDash platform, driving awareness and trials for these new partners.
- Get the opportunity to work on both 0 to 1 tests and always-on programs that let you drive impact across the full New Vertical consumer journey, from first order to habitual use.
- Act as a go-to expert on the New Vertical consumer, deeply understanding their pain points across the acquisition, retention, and habituation lifecycle.
- Help develop and execute the consumer strategy (the "what" and "how"), encompassing goals, category focus, and core value proposition, keeping the Canadian consumer at the heart of our approach.
- Partner cross-functionally across Brand, Creative, Retention, and Performance Marketing to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app channels.
- Interface and collaborate frequently with counterparts in product, strategy + operations, analytics, and finance to execute integrated strategies and report out on key initiatives / campaigns.
- Track and report on primary metrics for your workstream, including iGOV, iMAU, New Trials, as well as efficiency and quality metrics
- Stay current on marketing best practices, Canadian cultural trends, and the competitive landscape.
We're excited about you because... You have:- 5+ years of professional experience in marketing in a corporate or startup environment
- Fluency across the marketing mix, with an understanding of marketing principles across the full funnel, including both acquisition and retention/lifecycle marketing
- The ability to connect with people, build relationships and influence without authority
- A strategic, business-minded approach; you find trends in the data and look to gather audience-first insights
- A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways
- An extraordinary bias for action; you're dependable, self-motivated and able to multi-task
- A track record of delivering measurable results through integrated marketing campaigns
- Bachelor's degree required
- Paid marketing experience preferred
- CRM or lifecycle marketing experience a plus
CompensationActual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Base salary is localized according to employee work location.
DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package for all regular employees, that includes paid time off, paid parental leave, wellness benefit and several paid holidays.
Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, an RRSP including an employer match, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
The base pay for this position ranges from our lowest geographical market up to our highest geographical market within British Columbia.
$113,000-$141,000 CAD
