3-5+ years of experience in media planning, preferably in the pharmaceutical sector
Proven supervisory experience, ideally 2+ years
Strong presentation and communication skills
Proficiency in Microsoft Office, especially Excel and Word
Familiarity with media tools like Prisma and Doubleclick
Ability to delegate and develop junior team members
Strategic thinking and problem-solving capabilities
Responsibilities
Collaborate with the Strategy lead to shape media strategies for campaigns
Analyze partner proposals to align with media objectives
Oversee media plan development and negotiations with the investment team
Direct and clarify expectations for Senior Associates and Associates
Streamline internal communications for efficient information flow
Review documents with Senior Associates to ensure accuracy before client presentation
Act as the primary contact for clients regarding media planning and strategy
Coordinate and integrate all media activities for client presentations
Enhance digital media skills within the team and supervise daily activities
Stay updated on new media trends and share insights with the planning group
Benefits
Opportunity to work in a dynamic pharmaceutical environment
Collaborative team culture with a focus on professional development
Exposure to cutting-edge media strategies and tools
Strong emphasis on cross-functional teamwork
Flexible in-office work policy, promoting work-life balance
Full Job Description
Agency: Initiative
Job Function: Media
Job Subfunction: Media Planning and Buying
Job Description: The Manager, Communications Design, is primarily in charge of campaign planning execution. In this role, you serve as primary back-up for Associate Media Director/Director in the day-to-day running of the account. You will also supervise the Senior Associates and Media Associates assigned to the group.
The HCP Communications Design team dynamically brings pharmaceutical brands to life through their actions. They are experts in audience and communications behavior, lead the creation of the dynamic omnichannel ecosystem approach, and work with partners to curate how a brand can best connect with healthcare professionals.
Responsibilities
Works closely with the Strategy lead to develop the overall media strategy of assigned media plans, with knowledge of how each channel plays a critical role in the clients' mix
Assists with the analysis and evaluation of partner proposals to prepare recommendations that best meet the media objectives and strategies of a plan
Oversees the media plan development and negotiations in tandem with the investment team
Provides specific work direction to Senior Associates & Associates within his/her group, making expectations and deadlines clear
Maintains procedures that produce effective and consistent internal communications to streamline requests and receipt of information and data from other departments within the agency
Partners with Senior Associates to review and double-check all document details to identify and correct all errors prior to review with AMDs
Functions as a primary point of contact with the clients and agency partners for all requests concerning media planning and strategy; maintains the best possible relationship with clients
Interprets, supervises, coordinates, and integrates, as necessary, all assigned media activities, including presentation and interpretation to the client, as required
Develops the digital media skills and knowledge base of those more junior as well as supervise, advise and counsel the group in all daily account activities
Is alert to new media and new methods of using existing media and new developments, and shares with the planning group of such developments.
Required Skills and Experience
Experience in an integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
Media planning skills must be sufficient and able to be taught to junior team members
Ability to delegate, develop and oversee direct reports
Strong Presentational skills
Excellent written and verbal communication skills and proven problem-solving ability
Proficiency with Microsoft Office, specifically Excel and Word
Knowledge and ability to use media tools such as Prisma, Doubleclick, MBOX, etc.
Desired Skills and Experience
3-5+ years of relevant experience, including experience in the pharmaceutical category (HCP)
Two years of media supervisory experience preferred
Ability to think strategically
Entrepreneurial in spirit
Strong interpersonal and relationship building skills
Ability to work effectively cross-functionally and maintain strong professional relationships with clients and other various outside vendors
Knowledge and passion for digital media space
$80,000 - $90,000
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
