5-7 years of experience in media planning and buying
Strong analytical skills to assess campaign effectiveness
Proven ability to negotiate advertising placements
Experience in budget development and forecasting
Familiarity with various media outlets and audience targeting strategies
Responsibilities
Execute media planning tasks and lead smaller projects
Address non-routine problems with technical expertise
Develop and update promotion production plans and budgets
Negotiate and purchase advertising placements
Monitor campaign effectiveness and optimize advertising spend
Oversee daily activities of team members to ensure task completion
Benefits
Opportunity for professional growth within a leading agency
Collaborative work environment with a focus on team success
Access to industry-leading tools and resources
Engagement in innovative media strategies
Flexible work arrangements with in-office requirements
Full Job Description
Agency: Initiative
Job Function: Media
Job Subfunction: Media Planning and Buying
Job Description:
Utilizes specialized knowledge to execute tasks, lead smaller projects or oversee specific components of larger initiatives. Addresses non-routine problems and contributes to process improvements by applying technical or professional expertise. Decision-making is informed by established practices and past experience, ensuring effective and informed outcomes. OR May oversee the daily activities of team members within a specific area, to ensure task completion, and coordinating with other supervisors as necessary.
Develops promotion production plans, budgets and forecasts based on past results, updates same based on new data and monitors results to determine campaign effectiveness. Negotiates and purchases advertising placements on behalf of an organization in alignment with the advertising campaign plan. Ensures advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.
$85,000-$95,000
To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
About Harrison and Star
Harrison and Star is a healthcare advertising agency that provides marketing and advertising services to pharmaceutical and biotechnology companies. The company offers a range of services including brand strategy, creative development, digital marketing, and market research. Harrison and Star was founded in 1986 and is headquartered in New York, New York.
