Pacific Investment Management Company

Manager, Channel Marketing

Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree required.
  • 6+ years of experience in asset management or financial services marketing.
  • Working knowledge of intermediary, institutional, and/or advisor client segments.
  • Experience supporting and executing integrated marketing programs across various channels.
  • Expertise in collaborating with sales teams to achieve business objectives.
  • Strong capability to leverage data and marketing technology for enhanced effectiveness.
  • Knowledge of investment products is preferred.

Responsibilities

  • Support development of integrated, multi-channel marketing strategies aligned with growth objectives.
  • Design and execute marketing plans targeting key client segments and distribution priorities.
  • Develop client segmentation and audience targeting strategies through data insights.
  • Lead activation of integrated marketing programs that drive awareness and conversion.
  • Collaborate with sales and internal stakeholders on marketing initiatives.
  • Manage performance of campaigns, employing data for continuous improvement.
  • Champion innovative tools and technologies to enhance marketing effectiveness.

Benefits

  • Opportunities for professional growth with exposure to a leading global asset manager.
  • Direct interaction with sales and business leadership.
  • Involvement in initiatives tied to client engagement and business growth.
  • Work in a fast-paced and growth-oriented environment.
Full Job Description
Position Description

PIMCO is seeking an accomplished and motivated Channel Marketing Manager to join our U.S. Global Wealth Management (GWM) Marketing team. The successful candidate brings channel marketing experience, a technology-forward mindset, and experience leveraging data, automation, AI, and emerging capabilities to drive business growth, enhance client engagement, and deliver measurable outcomes.  This is a modern, business-oriented marketer who combines strong execution skills with strategic curiosity and continually seeks new ways to create value for the business and our clients.

In this role, you will support the development and execution of data-driven, multi-year marketing strategies across key growth segments, supporting PIMCO's engagement with U.S. financial advisors and contributing to the firm's growth agenda.  This includes helping to execute segmentation strategies, activating targeted campaigns, and delivering integrated marketing programs that strengthen audience engagement, support distribution priorities, and generate measurable impact.

In this role, you will contribute to the development and execution of data-driven, multi-year marketing strategies across key growth segments.  Drawing on client insights, market intelligence, campaign performance, and business priorities, you will contribute to audience strategy development, help refine targeting approaches, and identify opportunities to deepen client engagement and support business outcomes.

Working closely with colleagues across Channel Marketing, Digital, Events, Content, Creative, and Analytics, you will support the development and execution of integrated marketing programs designed to enhance client engagement and deliver a consistent experience across channels.  This role offers direct exposure to sales and business leadership and the opportunity to contribute to initiatives that support PIMCO's distribution strategy, client engagement efforts, and growth priorities.  The ideal candidate brings strong marketing capabilities, an understanding of client engagement and distribution marketing, and a proven ability to execute programs that drive measurable results.

This role provides an excellent opportunity for a high-performing marketer to broaden their channel marketing expertise, gain exposure to a leading global asset manager, and contribute to initiatives that support client engagement and business growth.

About You

If these qualities resonate with you, we'd love to hear from you.

  • You have experience leveraging data, technology, automation, and AI to improve marketing effectiveness and support business outcomes.
  • You bring strong integrated marketing capabilities, connecting audience insights, content, digital, events, analytics, and distribution priorities into programs that drive engagement and impact.
  • You are curious about the business and seek to understand client needs, distribution priorities, and evolving market dynamics to inform marketing decisions.
  • You are a highly organized, detail-oriented operator with strong project and program management skills, able to manage multiple priorities, proactively communicate with stakeholders, drive execution, and close loops.
  • You are highly collaborative, communicate effectively across cross-functional stakeholders, build alignment, and deliver results.
  • You are a thoughtful problem solver who is comfortable navigating ambiguity and identifying opportunities to improve outcomes.
  • You combine strategic curiosity with a hands-on approach and are equally comfortable contributing to strategy discussions, supporting planning efforts, and driving execution.
  • You are a strong communicator who can synthesize information, connect ideas across disciplines, and translate complex concepts into clear, compelling, audience-relevant messaging.
  • You bring creativity, resourcefulness, and an experimentation mindset, consistently identifying opportunities to improve marketing effectiveness, scalability, and ways of working.
  • You build credibility through high integrity, sound judgment, accountability, and consistent execution, and embody PIMCO's Core Values: Collaboration, Openness, Responsibility, and Excellence.
  • You are intellectually curious and committed to continuous learning, staying informed on client expectations, market trends, and emerging marketing capabilities.
  • You thrive in lean, fast-paced, growth-oriented environments and are energized by finding smarter, more effective ways of working.
  • You demonstrate strong emotional intelligence and stakeholder awareness, enabling you to build productive relationships across teams and functions.

Responsibilities

Key responsibilities include, but are not limited to:

  • Support the development and implementation of integrated, multi-channel marketing strategies aligned with business and firmwide growth objectives.
  • Design and execute marketing plans that support key client segments and distribution priorities.
  • Support the ongoing development of client segmentation and audience targeting strategies, leveraging insights and analytics to enhance personalization, improve engagement, and optimize marketing effectiveness.
  • Support and/or lead the development and activation of integrated marketing programs that drive awareness, engagement, and conversion across the client lifecycle.
  • Collaborate with sales teams, client-facing partners, and internal stakeholders to support marketing initiatives aligned with business priorities.
  • Lead the execution of select cross-functional marketing initiatives, coordinating across Digital, Events, Content, Creative, Analytics, and other partners to deliver cohesive client experiences across channels.
  • Manage campaign and program performance, leveraging data, feedback, and insights to identify opportunities for optimization and continuous improvement.
  • Maintain a test-and-learn mindset, continuously refining campaigns and programs based on performance data, client feedback, and market insights.
  • Champion the adoption of innovative tools, technologies, and ways of working that enhance marketing effectiveness, scalability, and business impact.
  • Manage and prioritize a dynamic portfolio of initiatives in response to evolving business needs and market opportunities.
  • Support sales teams by ensuring access to relevant, timely, and effective marketing resources.
  • Ensure marketing activities comply with applicable regulatory requirements in partnership with Compliance.

Qualifications
  • Bachelor’s degree required.
  • 6+ years of experience in asset management or financial services marketing.
  • Working knowledge of intermediary, institutional, and/or advisor client segments.
  • Experience supporting and executing integrated marketing programs that drive business growth and client engagement across digital, content, events, paid media, and sales enablement channels.
  • Experience collaborating with sales teams and internal stakeholders to support business objectives.
  • Experience leveraging data, marketing technology, automation, and analytics to enhance marketing effectiveness and efficiency.
  • Demonstrated interest in applying innovative tools, including AI, to improve campaign performance, scalability, and ways of working.
  • Understanding of client engagement strategies and investment decision-making processes.
  • Knowledge of investment products (e.g., Models, Alternatives, Municipals, SMAs, ETFs) preferred.
  • Strong digital marketing, campaign management, project management, and performance measurement capabilities.
  • Familiarity with marketing and project management platforms (e.g., Smartsheet, Seismic).
  • Agile marketing experience is desirable.

PIMCO follows a total compensation approach when rewarding employees which includes a base salary and a discretionary bonus. Base salary is the fixed component of compensation that is determined by core job responsibilities, relevant experience, internal level, and market factors. The discretionary bonus is used to award performance and therefore is determined by company, business, team, and individual performance.


Salary Range: $ 120,000.00 - $ 135,000.00

About Pacific Investment Management Company

Pacific Investment Management Company (PIMCO) is an investment management firm that provides a range of investment solutions to clients worldwide. The firm offers a variety of investment strategies, including fixed income, equities, commodities, and real estate. PIMCO was founded in 1971 and is based in Newport Beach, California. The firm has offices in North America, Europe, and Asia.
Learn more about Pacific Investment Management Company
Size
3,000 employees
Industry
Founded
1971

Similar Jobs

More Jobs at Pacific Investment Management Company

More Finance & Insurance Jobs

Find similar Manager, Channel Marketing jobs: