JM Smucker Company

Manager, Category Analytics - Walmart & Sam's

JM Smucker Company$95K — $115K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree
  • 6+ years in Consumer-Packaged Goods industry
  • 3+ years Category Management or Shopper Insights experience
  • Proven success in building relationships within customers/retailers
  • Strong analytical skills, problem-solving, and storytelling experience
  • Excellent organization and written/verbal communication skills
  • Proficient in leveraging Circana or Nielsen data, POS, and panel data

Responsibilities

  • Lead development of customer-specific Category Growth Drivers and tailored strategies
  • Develop 4P tactical solutions for assigned customers and categories
  • Elevate Smucker’s influence with Walmart & Sam’s through thought leadership
  • Facilitate Category Reviews and assessments with key customers
  • Influence retailer category strategies with data-driven insights
  • Create compelling customer stories and visuals for effective selling
  • Monitor performance metrics to identify risks and opportunities

Benefits

  • Hybrid work arrangement, onsite a minimum of 2 days per week
  • Opportunity to collaborate with cross-functional teams
  • Regular communication of insights to internal and external stakeholders
  • Ability to work in a dynamic and influential retail environment
Full Job Description

Your Opportunity as the Manager, Category Analytics - Walmart & Sam's

The primary responsibility of this position is to build trust and influence with Walmart and Sam’s retailers and support Smucker’s sales teams to drive our brand penetration, growth and development across designated categories and JMS Brand activation.  Leads customized development of category specific retailer growth opportunities and diagnostics relative to insight driven activations against the retailer, shopper, and category dynamics. Supports sales with insights to inform JBP’s, line reviews and customer annual sales planning delivering category and JMS growth opportunity identification and execution. Go-to category expert, responsible for providing in-depth category, retail, consumer and shopper expertise in support of our sales initiatives. Liaison back to HQ category leadership/strategy team. 

Location: Bentonville, AR

Work Arrangements: Hybrid - onsite a minimum of 2 days per week

In this role you will:

Customer Category Management

  • Leads development and delivery of Customer specific Category Growth Drivers – strategy, initiatives and customized content of compelling category strategies and stories

  • Leads 4P tactical solutions for assigned customers and categories, specifically owning shelving and assortment and partnering with cross functional teams on price/promo

  • Provides thought leadership to elevate Smucker’s voice and influence with Walmart & SAM’S

  • Leads Category first approach in Customer Category Reviews and Assessments as well as Top to Top, JBP, QBR engagement meetings with key customers and internal stakeholders

  • Influence retailer category strategies through account-specific insights, business analysis, and clear recommendations related to distribution, promotion, pricing, and shelf placement.

  • Build customer ready stories, visuals and tools that enable high quality selling conversations supported by insights and data driven recommendations.

  • Anchor planning and execution in facts and performance, tracking results, promo/innovation effectiveness, and surfacing risks and opportunities.

  • Identifies opportunities and risks for category and JMS, with bias for action

  • Leverages all available data and customized content against consumer, shopper and category insights to create and deliver fact-based strategic selling resulting in implementation & activation at retail

  • Supports and drives omni activation and integration into all category deliverables, workstreams

  • Appropriately collaborates with category advisor teams, while partnering with sales to drive the business

  • Understands the competitive marketplace in which JMS and customers operate

  • Communicates insights and learnings both internally and externally to a wide variety of audiences

  • Provides category and key customer business analytics

  • Actively participates in retailer meetings

  • Collaborates and influences across the various SBAs

 Internal Business Support Management

  • Partner with Sales, Marketing, Insights, Intelligence, Category Strategy, and other functional teams to identify business opportunities and translate insights into execution.

  • Expert on all customer business analytics and resources (Circana, panel, scintilla, etc)

  • Identifies requirements for tool development and data support systems to increase visibility and application of key category insights

  • Acts as a liaison back to the JMS HQ Category Leadership team

Customer Business Plan Development, Review & Activation

  • Provides input into customer long-term business strategy

What we are looking for:

  • Bachelor’s degree

  • 6+ years in Consumer-Packaged Goods industry

  • 3+ years Category Management or Shopper Insights experience 

  • Proven success in building relationships within customers / retailers

  • Experience in analysis of shopper / consumer-based CPG information

  • Strong analytical skills, problem solving, and storytelling experience

  • Cross functional collaboration, especially customer and sales centric

  • Excellent organization and written / verbal communication skills

  • Proficient in leveraging Circana or Nielsen data, POS and panel data, shopper card, Scintilla, Atlas

  • Planogramming/Planogram software experience (Ex. JDA ProSpace, EZPOG)

  • Ability to develop and translate insights into actions with excellent story telling with data skills

  • Strategic mindset to help build and execute effective plans

  • Business & Financial Acumen

  • Travel requirements: up to 20-25%

Additional skills and experience that we think would make someone successful in this role (not required):

  • MBA

  • Experience working cross functionally in a Headquarter environment

About JM Smucker Company

J.M. Smucker Company manufactures and supplies spreads, warm beverages, sweeteners, condiments, decorating syrups, and milk products.

JM Smucker Company Careers

There has never been a more exciting time to explore the job opportunities at JM Smucker Company, a leader in the food industry known for its strong values and commitment to quality. As we continue to grow, we invite you to join our team of professionals, where innovation and leadership thrive. Work You’ll Do Join JM Smucker Company’s dynamic team to help drive growth and innovation in one of the most respected companies in the food sector. At JM Smucker, we are dedicated to transforming our business while upholding our unique culture of integrity and responsibility. Lead in a Unique Market Position At JM Smucker Company, you will find yourself at the crossroads of consumer needs and cutting-edge solutions. With a focus on diversity and professional development, we empower our employees to lead and innovate within the industry. Engage with a Skilled Team of Professionals Collaborate with over 7,000 dedicated employees who bring their skills and passion to our teams every day. At JM Smucker, we believe in nurturing talent through comprehensive training and development programs, ensuring that every team member can achieve their career goals. Introducing the JM Smucker Leadership and Innovation Initiative We are committed to fostering leadership and innovation across all levels of our company. This initiative is designed to support our employees in mastering their professional journey through continuous learning and leadership opportunities. Do Innovative Work Be part of a company that is as committed to innovation as it is to producing high-quality products. At JM Smucker Company, you will work on projects that challenge the status quo and push the boundaries of what is possible in the food industry. Be Part of a Great Team Experience a culture that values teamwork, leadership, and diversity. Our teams are made up of individuals from various backgrounds, working together to achieve common goals and drive success in the industry. Future-Proof Your Career With JM Smucker Company, your career is in good hands. We offer a variety of job opportunities, from internships to full-time positions, each accompanied by competitive benefits and the chance for growth. Whether you are just starting out or looking to advance your career, JM Smucker provides the resources and support to help you succeed. Explore Discover how our commitment to innovation leads to superior products and services: [Explore Our Innovations] Read more about how our teams are pioneering new techniques and flavors in the food industry. The JM Smucker Company Difference Our commitment to quality, innovation, and diversity sets us apart in the food industry. We believe that our employees are our greatest asset, and we are dedicated to their growth and development. Stay Connected Join Our Team Search open positions that match your skills and interests. We are always looking for passionate, creative, and driven individuals to join our team. [SEARCH JM SMUCKER JOBS] Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights—all from the people who work here. [READ CAREERS BLOG] Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at JM Smucker Company. [SUBSCRIBE FOR JOB ALERTS]
Learn more about JM Smucker Company
Size
14,000 employees
Market Cap
$16.9 billion
Industry
Net Income
$955.6 million
Founded
1897
5 Year Trend
+1.6%
Revenue
$8.1 billion

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