Full Job Description
Are you a curious analytics professional interested in driving performance of ourAnti-Infectives Portfolio? The Business Analytics Manager role will work on theAnti-Infectives Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for the Anti-Infectives team, includingcustomer targeting,segmentation, behavioral analysis, marketing mix modeling/investment guidance,business performancedriversanalysis, and measurement of pilots and experiments.
This role requiresa strategic, inquisitive mindset and keen business acumen. Your role is to develop analytics and connect those outputsto business decisions. You will interact with and influence several functions, including sales, marketing, and other members of the BU Commercial Insight (CI) lead team,Commercial Data & Analytics,and Analytics ExcellenceCenter of Excellence.
Key responsibilities include:
ulExecute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation,marketing mix modeling, and campaign/program performance analytics
ulProactively identify key opportunities to drive performance by leveraging various Marketing analytics,communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results
ulCollaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technologyteams
ulCreate succinct story boards to communicate data learnings influencing business decisions
ulContinuously identify opportunities to:
Bring outside-in thinking: What are other industries and pharma companies doing as a way of best practice understanding and development
Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics
Useanalytical tools (SAS, R, Python, or similar)to complete analyses including:
Targeting for marketing
Customer Segmentation
Segment profiling analytics
Basic Qualifications:
ulBachelors degree inBusiness,Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics
ulExperience with analytical (Python, Python, SQLetc.) & visualization tools (Thoughtspot,PowerBI,Tableauetc.)
ulExperience leading analytical workstreams or projects with crossfunctional stakeholders.
Preferred Qualifications:
ulM.Scin Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related
ulA minimum of 4 years of experiencein multiple commercial analytics functions like call planning, targeting, customer segmentation is preferred
ulProfessional experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma
ulKnowledge of pharmaceutical secondary data sources (e.g., patient/claims data etc.)
ulPreferred demonstrable record of success of both pharmaceutical market/product forecasting and real-world data analytics
ulExperience in commercial analytics focused on biologics and or oncology
ulExperience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimization
Skills
Customer Insights, Data to Insights, Digital Fluency, Influencing Without Authority, Market Knowledge, Scientific Literacy
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
