POSITION SUMMARY:The Brand Manager (BM) for Pure Encapsulations will be a part of the Healthcare Practitioner (HCP) brand team. In this role, the BM will be responsible for developing, establishing and achieving the short and long term brand objectives for the HCP business. The BM will lead and manage marketing activations and promotions (planning, design, development, execution and performance analysis). This role requires fostering key internal partnerships with media, sales and finance teams to drive brand activations and seasonal promotions to grow overall HCP business on Pure Encapsulations.
The Brand Manager will also be responsible for building educational content with medical affairs and ensuring the translation of agency creative assets are carried out with smaller executions through internal creative services team and project manage this process and result. BM will work collaboratively with the Direct to Consumer brand team on Pure Encapsulations to drive overall brand growth.
This role will leverage digital tools and innovative technologies, along with data and performance insights, to enhance marketing effectiveness, optimize brand activations and identify opportunities that drive continuous improvement and business growth.
This position will be either a remote or hybrid role based on the selected candidate's geographic location. Strong preference for candidates located within a commutable distance to the Bridgewater, NJ headquarters, or another Nestlé entity. This position supports Nestlé Nutrition & Health.
KEY RESPONSIBILITIES:Brand Development and Execution- Lead creative development and execution: Work with the Creative Advertising agency and the internal Creative Services team to develop and execute creative campaigns.
- Collaborate with internal digital media team: Work with the digital media team to execute digital, social, search, and website initiatives.
- Develop content with the medical affairs team: Create content in collaboration with the medical affairs team and implement it on a monthly basis, including webinars, blogs, pharmacy updates, and homepage updates.
- Develop new product launch assets: New product launch assets and update existing ones to reflect the latest science, competitive claims, and mechanisms of action.
- Launch new website tools: Responsible for launching website tools designed for Healthcare Practitioners (HCPs).
Business Performance and Analytics- Lead the identification of insights: Gather insights from multiple data sources, including consumption, competitive, custom market research, and external trend reports.
- Lead analysis and reporting: Conduct analysis and reporting as part of the monthly business planning process, working closely with Sales, Finance, and Operations to identify opportunities to amplify and risks to mitigate to achieve goals.
- Manage brand budget: Manage the brand budget, which includes media, marketing, research, and promotions.
- Leverage industry trends: Evaluate industry trends, competitive situations, customer feedback, and technological advances, converting these insights into actions.
- Formulate and execute competitive research: Develop and execute competitive research and action plans.
- Measure and monitor performance: Measure and monitor performance against the plan and program effectiveness with an ability to quickly identify insights and optimize plans accordingly.
REQUIREMENTS:- Undergraduate degree in business, marketing or a related discipline with MBA preferred
- 3+ years in Brand Marketing with HCP Marketing experience strongly preferred
- Demonstrated leadership presence with strong negotiation and influence skills
- Analytical rigor across research, business performance, and financial data
- Proven ability to identify, develop, and execute innovative business opportunities
- Experience leading cross-functional teams and initiatives
- Ability to manage timelines and critical paths effectively
SKILLS:- Strong verbal and written communication with internal and external stakeholders
- Collaborative, team-oriented mindset with strong interpersonal skills
- Ability to translate data into actionable insights using digital tools and technologies
- Strong understanding of emerging digital trends and their application in an insight-led workplace
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Salary: $119,923.20 to $172,857.00 per year
Bonus Eligibility: Yes
The pay range provided is a good faith estimate for the position at the
