Job DescriptionManager, Brand Marketing Role Overview The Brand Marketing & Content function is central to how David Yurman brings product to market-seamlessly connecting paid, owned, and earned channels to deliver cohesive, high-impact campaigns.
The
Manager, Brand Marketing - Men's will lead end-to-end go-to-market strategy for the Men's category-driving campaigns that elevate brand equity while delivering commercial performance. This role serves as a key cross-functional connector, translating brand strategy into campaign vision, content, and full-funnel execution across all consumer touchpoints.
Key Responsibilities Brand Strategy - Develop and execute 360° campaign strategies for Men's product launches and key business moments
- Define objectives, audience, messaging, and channel approach to maximize reach, engagement, and conversion
Integrated Campaign Leadership - Lead end-to-end campaign execution across paid, owned, and earned channels (media, social, site, CRM, retail, VIC)
- Drive cross-functional alignment across Marketing, Creative, eCommerce, Retail, Product, and Visual teams
- Manage timelines, deliverables, and in-flight optimization to ensure best-in-class execution with cross functional partners including launch plans & recaps
Content Strategy & Briefing - Own development of campaign content strategies and creative briefs for all key moments
- Partner closely with Creative teams to guide asset development across formats and channels
- Ensure content is optimized by channel, informed by performance insights, and reflective of David Yurman's brand codes
Full-Funnel Media Oversight - Provide strategic oversight of media plans across awareness, consideration, and conversion in partnership with media team
- Partner with Media and Analytics teams to ensure alignment between campaign strategy, investment, and performance goals
- Guide optimization strategies based on real-time performance and audience insights
Product Storytelling & Brand Guardianship - Partner with Brand Strategy and Insights to craft compelling narratives for Men's collections
- Ensure all campaign outputs reflect David Yurman's standards of craftsmanship, innovation, and timeless design
- Maintain consistency and excellence across all consumer touchpoints
Men's Category Expertise - Build deep understanding of the Men's luxury consumer, competitive landscape, and category dynamics
- Identify growth opportunities and support expansion across key markets
Insights & Performance - Define KPIs and measure campaign success across channels
- Partner with Analytics to deliver actionable insights and continuous optimization
- Lead test-and-learn initiatives to improve creative, audience, and channel effectiveness
- Establish brand media measurement frameworks, KPIs, and reporting methodologies to evaluate media effectiveness and ROI.
- Analyze media performance data, provide insights, and make data-driven recommendations for optimization with media team.
- Continuously monitor brand media campaigns, conduct A/B testing, and iterate to enhance performance and impact.
- Prepare regular reports and presentations to communicate brand performance, trends, and recommendations to key stakeholders
Qualifications - 6-8+ years of experience in brand marketing, preferably in luxury, fashion, or consumer goods
- Proven experience leading integrated campaigns and developing content briefs
- Strong understanding of full-funnel media strategy and performance marketing
- Demonstrated cross-functional leadership and project management skills
- Strategic, analytical thinker with strong storytelling capabilities
- Deep understanding of consumer behavior within the luxury market, with a focus on Men's category
Location: New York, NY (Tribeca)
Working Mode: Hybrid
Travel: N/A
Estimate Salary Range: $115,000-$130,000
Base pay is one component of David Yurman's total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.
