Strong communication skills for training and presentations
Proven experience in planning and project management
Creative and strategic mindset
Open to new ideas and innovations
Entrepreneurial spirit with a results-driven focus
Responsibilities
Collaborate with teams to craft athlete marketing strategies
Set individual athlete goals in line with marketing strategies
Identify and recruit promising athletes for the roster
Create and implement personalized marketing plans for athletes
Negotiate athlete agreements covering various performance aspects
Launch innovative athlete projects that resonate with consumers
Manage athlete performance assessments and growth plans
Benefits
Permanent position
Eligible for benefits
Opportunity for significant responsibilities in athlete marketing
Travel opportunities within and outside the region
Access to a dynamic and high-octane work environment
Full Job Description
In this role, the Athlete Marketing Manager (AMM) plays a pivotal part in supporting athletes' advancement in their sports and helping them achieve their aspirations. The AMM is responsible for bringing the global Red Bull brand to life at the regional level through strategic athlete partnerships, athlete-driven projects, and targeted marketing initiatives. This role involves establishing and maintaining Red Bull's presence by utilizing branded athletes and product-placement opportunities to widen the consumer base and establish distinct brand differentiation. Furthermore, the Athlete Marketing Manager must possess both strategic vision and executional prowess, enabling the management and promotion of athletes at national and global levels beyond the regional scope.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
ATHLETE MARKETING Collaborate with the Regional Marketing and National Athlete Marketing teams to develop a comprehensive athlete marketing strategy for athletes within your designated region and focus areas. Establish individual athlete goals and target outcomes aligned with the international and national sports marketing strategy. Identify and recruit new talent, ensuring that the most promising U.S. athletes are recognized and in a position to join the roster. Develop tailored marketing, communication, and performance plans for each managed athlete. Ensure athletes and key opinion leaders have a deep understanding of product efficacy and effective communication strategies. Create customized branding solutions for each managed athlete, driving innovative design, visibility, and execution consistently. Negotiate athlete agreements and contracts, encompassing performance expectations, goals, retainer fees, bonuses, branding rights, availability, scheduling, and usage rights. Conceive and implement groundbreaking, transformative athlete projects that showcase the athlete's personality and align with the brand identity, ensuring meaningful consumer engagement. Utilize existing national and international athlete assets to create targeted outcomes and engagement touchpoints within your region or focus areas. Facilitate the external communication of product and branded athlete stories through collaboration with internal teams, such as Communications, Digital, and Red Bull Media House. Strategically leverage international athletes traveling and competing in the region to enhance brand visibility and impact. Collaborate with Regional Sports Marketing and Sports Event Marketing teams to establish authentic connections between the product, brand, and local athletes. Work closely with athletes' support networks and partners to create additional opportunities to amplify the product and brand message. Assist athletes in bringing their project ideas to fruition by managing project workflows, budgets, operations, schedules, cross-functional team meetings, stakeholder coordination, and content output.
ATHLETE PERFORMANCE MANAGEMENT Facilitate goal setting, strategic planning, and performance management for each athlete under management. Monitor, assess, and manage the performance and marketing objectives of each athlete biannually. Conduct individual assessments and evaluations of each managed athlete's career plan and professional environment, including trainers, coaches, agents, family, other team managers, training conditions, off-season/on-season schedules, equipment, and innovative practices. Incorporate relevant and cutting-edge performance solutions into each athlete's program. Ensure every athlete under management has a thorough understanding of product usage and brand representation. Establish realistic performance benchmarks for the duration of each athlete's contract and continuously monitor and evaluate progress. Identify and assess any performance-related issues affecting an athlete and develop appropriate solutions or termination plans if necessary.
DAY TO DAY ADMINISTRATION Collaborate and work in team environment with other sports and marketing team members Own and manage assigned athlete projects and associated budgets Support region's Sports Marketing Manager and team, as well as HQ Director of Athlete Marketing in building annual business plans
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
A minimum of 3-5 years of experience in sports marketing
Extensive knowledge of sports management and the sports industry
Outstanding communication skills, including the ability to train and deliver presentations
Demonstrated success in planning, organization, and project management
Strategic and creative mindset
Receptiveness to new environments, ideas, processes, innovations, and opportunities
Entrepreneurial spirit - independent, proactive, results-driven, and consumer-focused
Employees may be required to lift and or move up to 25 pounds or more as needed
Travel 20-30%
Permanent
Benefits eligible
WHERE YOU'LL BE BASED
AtlantaGeorgia, United States
United StatesRed Bull North America
JOIN THE TEAM
About Red Bull
Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
