Manager, Amazon Marketing Strategy & Growth

Hamilton Beach Brands, Inc.

$100K — $130K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing or similar field, or equivalent experience
  • 7+ years in performance marketing, specifically Amazon advertising or e-commerce
  • Experience managing Amazon Advertising, DSP, and AMC
  • Strong skills in data analysis and KPI development
  • Proven ability to oversee multi-million-dollar media budgets
  • Experience collaborating across Sales, Marketing, Finance, Analytics, and Agencies
  • Familiarity with Amazon Marketing Cloud

Responsibilities

  • Own and optimize traffic and media strategy on Amazon across various platforms.
  • Manage and propose testing strategies for the media budget.
  • Lead experimentation in diverse advertising channels.
  • Develop comprehensive traffic plans aligned with business initiatives.
  • Construct business cases and performance narratives based on data.
  • Evaluate AI and automation tools for enhanced targeting and insights.

Benefits

  • Comprehensive medical, dental, and vision insurance
  • Company contributions to HSA
  • 401(k) with immediate vesting
  • Profit sharing program
  • Paid vacation and holidays, including a charitable day off
  • Summer hours for better work-life balance
  • Employee discounts on Hamilton Beach products
Full Job Description
About the Role

We're looking for an experienced Manager, Amazon Marketing Strategy & Growth to join our team! This role is responsible for developing and executing strategies that drive qualified traffic, customer acquisition, and profitable growth across Amazon. This role leads the optimization of a multi-million-dollar advertising investment across Amazon Advertising and Amazon DSP, leveraging analytics and performance insights to maximize return on investment. Working cross-functionally with internal stakeholders, including the Head of Advertising Strategy, the position develops integrated traffic plans, evaluates emerging advertising opportunities, and delivers data-driven recommendations that support business growth and marketplace performance.

This is a remote position and will report to the Sr Director, Sales - Amazon.

What You'll Do
  • Own Amazon traffic and media strategy across Sponsored Ads, DSP and AMC. Partners with Head of Advertising on emerging channels
  • Manage Amazon media budget, with testing-based proposals to expand funding
  • Lead continuous experimentation (DSP, streaming, display, creator-led traffic, AMC, emerging traffic sources) alone and in partnership with other stakeholders
  • Develop traffic plans tied to launches, promotions, and long-range business planning
  • Build business cases, incrementality frameworks, and performance narratives
  • Evaluate and apply AI, AEO, and automation tools to accelerate insight generation, improve targeting decisions, and increase traffic efficiency


What We're Looking For
  • Bachelor's degree in Marketing or a related field, or equivalent combination of education and experience, with 7+ years of experience in performance marketing, Amazon advertising, or e-commerce growth role
  • Direct experience overseeing Amazon Advertising, Amazon DSP and managing AMC
  • Strong fluency in data analysis, KPIs, attribution, and business case development
  • Proven ability to manage multi-million-dollar media budgets
  • Experience working cross-functionally with Sales, Marketing, Finance, Analytics, and Agencies
  • Experience using Amazon Marketing Cloud for audience development, analytics and performance measurement

What We Offer

Hamilton Beach Brands offers a competitive compensation and benefits package designed to support your well-being and long-term success. Our offerings include:
  • Comprehensive medical, dental, and vision coverage
  • Company HSA contributions
  • 401(k) plan with immediate vesting
  • Profit sharing program
  • Paid vacation, holidays, and a paid charitable day
  • Summer hours to support work-life balance
  • Employee discounts on Hamilton Beach products


Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Hamilton Beach Brands, Inc. maintains a tobacco-free and drug-free workplace. Employees are expected to comply with all company policies related to workplace safety and conduct.

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