Position Summary...What you'll do...Role summary: The Manager, Account Strategy, leads the development and execution of omnichannel advertising campaigns, translating client marketing objectives into effective media strategies using Walmart Connect's solutions. This role involves monitoring campaign performance, optimizing results through data analysis, and collaborating with cross-functional teams to ensure success. The position requires building strong client relationships, providing strategic recommendations, and driving continuous improvement. The manager also mentors team members, supports process enhancements, and upholds Walmart's values, fostering a high-performing environment focused on delivering measurable business outcomes and exceptional client service.
About the team: The Walmart Connect Account Strategy team leads the development and execution of omnichannel advertising campaigns that drive measurable business outcomes. This team collaborates cross-functionally to translate marketing goals into actionable media strategies, optimizing campaign performance through data analysis and customer insights. Members serve as trusted advisors to clients and internal partners, managing campaign setup, pacing, and reporting. The team fosters continuous improvement by leveraging innovative tools and strategic recommendations to support revenue growth. It values integrity, accountability, and professional development while maintaining a strong focus on delivering effective advertising solutions aligned with Walmart's standards.
What you'll do: - Develop and execute omnichannel advertising campaigns aligned with client marketing goals using Walmart Connect's solutions.
- Monitor campaign performance and optimize delivery to meet key performance indicators.
- Lead campaign setup, troubleshooting, and integration with ad technology platforms.
- Build joint business plans leveraging forecasting tools and customer insights.
- Present campaign results and strategic recommendations to clients and leadership.
- Analyze data to generate actionable insights for campaign growth and improvement.
- Collaborate cross-functionally with Sales, Product, Engineering, and Analytics teams to ensure campaign success.
- Mentor team members and support their development through coaching and feedback.
What you'll bring: - Develop strategic plans and execute managed-service and self-service campaigns, acting as a consultative expert.
- Collaborate with Sales and Account teams to develop strategic, data-driven media proposals aligned with client objectives.
- Attend and lead external calls, demonstrating expertise in media tactics, audience strategy, and campaign stewardship.
- Deeply understand and apply media types, including paid search, programmatic display, direct digital sponsorships, CTV, social media, digital OOH, and experiential in-store tactics.
- Communicate campaign performance metrics, insights, and recommendations regularly with internal and external stakeholders.
- Adhere to internal SLAs and QA processes, ensuring seamless campaign launches and high-quality client experiences.
- Confidently presents strategic upsell recommendations to drive incremental revenue.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00 - $186,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's degree in business, marketing, communication, or related area and 3 years' experience in digital media, account management, or advertising strategy.
Option 2: 5 years' experience in digital media, account management, marketing, or advertising strategy.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Experience in sales or media strategy, Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI., Master's degree in marketing, business, or related area.
Primary Location...221 River St, Hoboken, NJ 07030, United States of America
