Position Summary...What you'll do...Role summary: As Manager, Account Strategy, you will lead the development and execution of omnichannel advertising campaigns that align with client marketing objectives using Walmart Connect's solutions. This role requires translating data-driven insights into actionable media strategies, optimizing campaign performance, and fostering strong partnerships with clients, agencies, and internal teams. You will oversee campaign setup, troubleshooting, and reporting while driving continuous improvement through analytics and collaboration. This position demands strategic leadership, effective stakeholder management, and a commitment to delivering measurable business results in a dynamic, fast-paced environment.
About the team: The Account Strategy team manages the Food business portfolio, overseeing approximately 10 advertisers. Collaborating closely with sales, the team leads the management and monitoring of Self-Serve and Managed Serve campaigns. By developing and executing advertising strategies aligned with client goals and key performance indicators, the team drives campaign optimization and growth. Leveraging data analysis and customer insights, it delivers effective media solutions within Walmart Connect's platforms. This collaborative environment fosters continuous improvement and strong cross-functional partnerships to support successful advertising outcomes.
What you'll do: - Develop and execute omnichannel advertising campaigns aligned with client marketing objectives using Walmart Connect's platforms.
- Monitor campaign performance and optimize delivery based on key metrics such as CPM, ROAS, and CTR.
- Lead campaign setup, troubleshooting, and integration with internal systems to ensure seamless execution.
- Collaborate with Sales, Product, Engineering, and Analytics teams to drive campaign success and innovation.
- Build joint business plans with clients leveraging forecasting tools and customer insights.
- Present campaign results and strategic recommendations to clients and senior leadership.
- Analyze data to generate actionable insights for continuous campaign improvement.
What you'll bring: - Proven experience in developing and executing omnichannel advertising campaigns with measurable results.
- Strong proficiency in media strategy, campaign management, and digital marketing analytics.
- Ability to translate client marketing goals into actionable media plans using data-driven insights.
- Expertise in troubleshooting ad technology platforms and optimizing campaign performance.
- Skilled in building and maintaining relationships with clients, agencies, and internal stakeholders.
- Demonstrated leadership in mentoring team members and driving continuous improvement initiatives.
- Excellent communication skills for presenting strategic recommendations to senior leadership.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Hoboken, New Jersey US-10279: The annual salary range for this position is $96,000.00 - $186,000.00
Chicago, Illinois US-10276: The annual salary range for this position is $88,000.00 - $171,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's degree in business, marketing, communication, or related area and 3 years' experience in digital media, account management, or advertising strategy.
Option 2: 5 years' experience in digital media, account management, marketing, or advertising strategy.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Experience in sales or media strategy, Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI., Master's degree in marketing, business, or related area.
Primary Location...221 River St, Hoboken, NJ 07030, United States of America
