Full Job Description
Accenture Marketing Investment Navigator (also called M-Nav) brings together marketing mix modeling (MMM), attribution, sales lift, and brand lift in a first-of-its-kind unified, AI-native, enterprise-scale platform, giving marketers both the strategic big picture and the clarity to decide where to move budget next. The product moves marketers from hindsight to foresight by combining Accenture's attribution methodology with Amazon signals. Initial deployments have shown improvement in business outcomes for brands by 17% and above, at twice the speed of current approaches.
You are:
We are looking for a hybrid Measurement & Solution Delivery Expert to improve the technical product features of Accenture Marketing Investment Navigator (M-Nav) AND operationalize, deliver and deploy the product for clients. Since M-Nav unifies measurement across MMM, user-level attribution, and experiments, the ideal candidate will have knowledge of advanced modeling methodologies such as Bayesian Regression, Bayesian Belief Networks, Gradient Descent, bagged logistic regression, regularized models as well as concepts around incrementality logic and MMM/MTA reconciliation.
The role partners with product development, data science, marketing/media stakeholders, and client teams to ensure models fit existing workflows, pass governance checks, and generate scenario-ready outputs for budget optimization. The role will deliver on the M-Nav vision: system-level MMM+MTA reconciliation, Amazon Marketing Cloud (or similar)-native measurement, feature engineering, model validation, human-in-the-loop governance, and decision-oriented outputs and not just math and modeling.
In addition, the role requires the ability to explain in plain business language the methodology and concepts used in building models so that clients can see the value of the technical outputs from M-Nav and how those outputs translate into ready-to-execute marketing and media investment decisions. The ideal candidate is fluent in explaining concepts related to statistical validation of data, building Bayesian models, feature engineering, optimization and simulation of budget scenarios.
Knowledge of retail media networks (such as Amazon Ads and WalMart Connect) is a plus, as is fluency in coding in SQL in the AMC clean rooms to structure log-level data, validate schemas, harmonize taxonomy, engineer features, etc.
Qualifications
- 8+ years in marketing measurement, econometrics, attribution, data science, or martech analytics; 3+ years working with clean rooms (such as LiveRamp, Google BQ), ad-platform data, or AMC-like environments. Experience includes:
- Strong hard skills in SQL, Python or R, feature engineering, experimental design, model validation, MAPE/R²/F1 interpretation, taxonomy design, and data QA. Hands-on experience with "vibe coding" preferred.
- Hands-on experience with statistical modeling techniques such as MMM, attribution, experimentation and familiarity with MTA, incrementality testing, bridge calibration, and privacy-safe measurement.
- Experience leading analytic engagements and ability to translate analytical findings into value narrative for client.
- Experience supporting sales teams in the role of a SME or in technical discussions with client is a must.
- Strong soft skills: structured problem solving, ability to translate complex methods into clear business recommendations, stakeholder communication, and comfort working in governed, cross-functional delivery models.
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We anticipate this job posting will be posted until 12/05/2026.
Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:
U.S. Employee Benefits | Accenture
Role Location Annual Salary Range
California $132,500 to $338,300
Colorado $132,500 to $292,200
Connecticut $132,500 to $292,200
District of Columbia $141,100 to $311,200
Illinois $122,700 to $292,200
Maine $112,900 to $249,000
Maryland $132,500 to $292,200
Massachusetts $132,500 to $311,200
Minnesota $132,500 to $292,200
New York $122,700 to $338,300
New Jersey $141,100 to $338,300
Ohio $122,700 to $270,600
Virginia $122,700 to $311,200
Washington $141,100 to $311,200
