5-10+ years of experience in TV/media buying, especially in performance-driven contexts
Strong understanding of media measurement and attribution techniques
Proven track record managing large advertising budgets strategically
Established relationships with various media networks and vendors
Experience optimizing campaigns based on measurable data and KPIs
Ability to thrive in a fast-paced environment with emphasis on experimentation
Bachelor's degree, preferably in marketing, advertising, or communications
Responsibilities
Develop and execute Kalshi's national and local TV buying strategy
Analyze audience data to inform purchasing decisions
Oversee end-to-end execution of advertising campaigns
Build relationships with media partners and negotiate favorable rates
Collaborate with multiple teams to align TV strategy with broader goals
Provide insights and reports on campaign performance to leadership
Manage advertising budgets across different channels and timelines
Benefits
Work in a meritocratic environment that values ownership and initiative
Opportunity to be part of a fast-growing, innovative financial platform
Company culture focused on inclusion and belonging
Commitment to employee growth and investment in talent
Engagement in cutting-edge industry practices and trends
Full Job Description
Role Roadmap
Kalshi is seeking a strategic and data-driven TV Lead to own our national and streaming television strategy end-to-end. This individual will plan, buy, and optimize campaigns across linear and connected TV, balancing creative storytelling with performance rigor. They will negotiate directly with networks and platforms, manage agency and vendor relationships, and use data to continually refine spend efficiency and impact. The ideal candidate combines media expertise with an entrepreneurial mindset, helping position Kalshi as a category-defining brand through smart, measurable TV investment. Key Responsibilities Media Strategy & Buying
Develop, execute, and optimize Kalshi's TV buying strategy across national and local markets
Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms to drive efficient customer acquisition
Market & Audience Analysis
Analyze audience data, ratings, reach/frequency, and performance metrics to inform smart buying decisions
Identify high-value placements and inventory opportunities based on audience behavior and Kalshi's target customer segments
Campaign Execution & Optimization
Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory, trafficking spots, and ensuring accurate delivery
Monitor pacing and performance in real time; quickly adjust flighting, placements, and spend to maximize ROI
Vendor & Network Relationships
Build and maintain strong relationships with networks, stations, DSPs, and media partners
Negotiate rates, added value, and make goods to ensure Kalshi receives premium placement and maximum efficiency
Cross-Functional Collaboration
Partner closely with Growth, Analytics, Creative, and Product Marketing to ensure TV strategy aligns with broader acquisition goals
Work with analytics teams to interpret results and translate insights into actionable next-steps
Performance Reporting & Insights
Develop detailed post-buy analyses, performance reports, and recommendations for future cycles
Translate campaign performance into clear insights for senior leadership
Budget Management
Own TV/media budgets-forecasting, allocating, and managing spend across channels and timeframes
Ensure campaigns deliver within budget while meeting efficiency targets
Testing & Innovation
Design and run structured tests across networks, formats, audience segments, and dayparts to expand Kalshi's playbook
Stay ahead of trends in TV and CTV buying, measurement, attribution, and marketplace shifts
Qualifications
5-10+ years of experience in TV/media buying (linear + CTV/OTT), ideally in a performance-driven environment
Strong understanding of media math, TV measurement, and attribution (e.g., MMM, MTA, incrementality)
Demonstrated ability to manage multi-million-dollar budgets efficiently and strategically
Established relationships with networks, stations, and media vendors a strong plus.
Proven experience optimizing campaigns based on data and measurable KPIs.Excellent negotiation skills, analytical thinking, and attention to detail
Ability to thrive in a fast-paced, experimentation-heavy environment
Bachelor's degree required; relevant marketing, advertising, or communications background preferred
NYC Pay Transparency Disclosure
Salary Range: $130,000 to $250,000
This salary range is based on the current available market data and represents the expected range for this role. Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome a conversation.
About Kalshi
Kalshi is a financial services company that offers a platform for trading on the outcome of events. The company was founded in 2020 by Tarek Mansour and Luana Lopes Lara. Kalshi is headquartered in New York City and is regulated by the Commodity Futures Trading Commission (CFTC). The platform allows users to trade on the outcome of events such as elections, sports games, and other events. Kalshi aims to provide a transparent and fair trading experience for its users.
