Lifecycle Marketing Manager/ Senior Manager/ DirectorLocation: BostonPosition Overview We are seeking a data-driven and hands-on Lifecycle Marketing Manager/ Senior Manager/ Director (actual level will depend on experience of candidate) to drive and execute our lifecycle marketing strategy. The Lifecycle Marketing Manager will play a pivotal role in helping more cancer patients discover Outcomes4Me and be supported during their journey. This role is within our product organization and will own user engagement and retention across digital channels, including CRM, email, app push notifications, and SMS. KPIs for this role include activation rate, repeat sessions per MAU, push opt-in rate, day 30 retention, CPS, CAC, payback, and LTV to CAC.
Key ResponsibilitiesCRM & Retention- Own lifecycle and push across app and email from strategy to build to weekly experiments
- Increase engagement and retention by operationally planning and executing a comprehensive CRM program including (1) setting up complex automated user journeys, (2) defining business rules for content, triggers, segmentation, channel, and cadence, and (3) maintaining promotional calendars.
- Function as the main point-of-contact for all CRM initiatives that involve partners and stakeholders across Product, Brand/Editorial, Sales, and Customer Success, ensuring a consistent and holistic patient experience while driving towards KPIs.
- Partner with cross-functional teams to deliver cohesive, timely, and personalized messaging that resonates with our users.
- Publish a simple weekly dashboard the team trusts
Campaign Marketing- Own messaging strategies across email and push notifications to improve and optimize reach of client campaigns
- Analyze campaign performance, and identify insights from user behavior to drive better performance and inform sales efforts
Compliance- Ensure consent, privacy, and healthcare marketing compliance including PHI guardrails, consent management, de-identification, and ad platform data hygiene
Qualifications:About you:Moving at our pace brings a lot of change, complexity, and ambiguity-and a little bit of chaos. Our team members thrive on that and are comfortable being uncomfortable. That means Outcomes4Me is not the right place for everyone.
Before you apply, consider if you:
- Care deeply about what you do and about transforming cancer care.
- Have a passion for healthcare, life sciences, data and analytics, and technology.
- Have a sincere interest in working at a fast-paced engineering and product-led startup, and the ability to scale with the organization as it grows and its needs change over time.
- Excel by seeking professional and personal hypergrowth.
- Keep up with an unrelenting pace (the week, not the quarter).
- Can balance strategic priority-setting with campaign-level execution and testing.
- Are resilient and resourceful in face of ambiguity and thrive on (rather than endure) change.
- Bring critical thought and opinion.
- Embrace differences and disagreement to get things done and move forward: we will only succeed if we make the impossible possible.
To be successful in this role, you must possess strong technical skills and embrace new GenAI technologies. The successful candidate will be a detailed and results-oriented individual with a passion for translating business objectives into product marketing goals and managing towards achieving those goals.
You have:- 5-12 years of experience in growth or lifecycle on consumer or health apps
- Hands-on experience with Iterable and comfortable building journeys and segments
- Fluent in GA4 and Amplitude
- Proven A/B testing on lifecycle and landing pages
- Strong writing skills for notifications and lifecycle copy
- Working SEO knowledge and content operations
- Experience with consent frameworks and HIPAA-adjacent guardrails
- Practical use of LLMs for content outlines, audience research, and QA
What we offer: - High impact mission-driven work using cutting-edge tech for good: Be at the vanguard of AI healthcare innovation.
- Compensation Package: competitive salary and equity.
- Inclusive Culture: A diverse and welcoming work environment where everyone's voice is heard.
- Industry-leading comprehensive benefits including:
- Medical, dental, vision offerings for you and your family
- HSA, FSA, DSA and Commuter benefits
- 401k
- Unlimited PTO, holidays and paid company trips
- Wellness benefits
- Life insurance and long-term disability
What unites us is our Values and the passion we share to live by them: - Patients first
- Data driven
- Relentless with a sense of urgency
- Results through teamwork
- Equity
- Do well while doing good
Join us in transforming healthcare and ending cancer as know it.
