Bachelor's degree in marketing, communications, information systems, or a related field.
4-6+ years of experience in email marketing and content strategy, with 2-4 years of hands-on Salesforce experience.
Proven experience in developing and leading email marketing strategy, including planning and optimization.
Working knowledge of Salesforce Sales Cloud and its integration with Marketing Cloud.
Experience creating emails, journeys, automations, and data extensions in SFMC.
Familiarity with HTML/CSS for email template editing.
Cross-functional team collaboration experience.
Responsibilities
Develop and own the email marketing and content strategy, including audience targeting and campaign design.
Partner with the Sr. Director of Digital Marketing to define KPIs and content priorities.
Identify new lifecycle programs and personalization strategies to enhance engagement.
Build and deploy email campaigns and multi-step journeys in Salesforce Marketing Cloud.
Manage data extensions, audience segmentation, and email list hygiene.
Monitor deliverability, sender reputation, and troubleshoot email performance issues.
Mentor team members and serve as point of contact for cross-functional email initiatives.
Benefits
Medical, Dental & Vision Coverage
Employee Assistance Program (EAP)
Fitness Reimbursement
401(k) with Company Match
Company-Paid Life & Disability Insurance
PTO & Paid Holidays
Perry Homes Family College Fund
Full Job Description
Lifecycle Marketing Manager
Perry Homes In-Office Role
This is an in-office role responsible for leading the strategy, planning, and execution of email marketing and content initiatives within Salesforce Marketing Cloud (SFMC). This role owns the vision for how Perry Homes communicates with buyers across their journey - from campaign strategy and content direction to hands-on build and optimization. This position manages the execution of email campaigns, customer journeys, and audience segmentation. This position reports directly to the Director of Corporate Marketing and works hand in hand with the Sr. Director of Digital Marketing, and may oversee coordinators, specialists, or agency partners supporting email and content production. What You'll Do Strategy & Planning
Develop and own the email marketing and content strategy, including messaging cadence, audience targeting, campaign calendars, and journey design aligned with broader marketing and business goals.
Partner with the Sr. Director of Digital Marketing to define KPIs, testing roadmaps, and content priorities across the buyer lifecycle.
Identify opportunities for new lifecycle programs, content formats, and personalization strategies to improve engagement and conversion.
Lead content planning for email campaigns, ensuring messaging is consistent with brand voice, sales priorities, and community/inventory updates.
Execution & Campaign Management
Build and deploy email campaigns and multi-step journeys in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder).
Design and maintain automated lifecycle and nurture programs.
Oversee the creation of personalized, dynamic email content using SFMC's tools and dynamic content blocks.
Manage data extensions, audience segmentation, and list hygiene, ensuring accurate targeting and suppression logic.
Ensure lead and contact data flows accurately from Salesforce Sales Cloud into Marketing Cloud, working closely with IT on any integration or data quality issues that affect SFMC segmentation and journeys.
Performance & Compliance
Monitor deliverability health, sender reputation, bounce and spam-complaint rates, troubleshooting issues as they arise.
Build and maintain reporting dashboards on email and journey performance (opens, clicks, conversions, revenue attribution), translating results into actionable strategy recommendations.
Ensure all emails and campaigns comply with CAN-SPAM, CASL, and other applicable email marketing regulations.
Leadership & Collaboration
Manage and mentor team members and/or agency partners supporting email production and content development.
Serve as the primary point of contact for cross-functional stakeholders (Sales, Legal, IT, Creative) on email and content initiatives.
Present strategy, performance results, and recommendations to leadership.
Requirements Requirements
What We're Looking For
Bachelor's degree in marketing, communications, information systems, or a related field.
4-6+ years of experience in email marketing and content strategy, with at least 2-4 years of hands-on Salesforce experience, including both Sales Cloud and Marketing Cloud.
Proven experience developing and leading email marketing strategy, not just execution - including planning, testing, and performance optimization.
Working knowledge of Salesforce Sales Cloud data objects and how that data feeds into Marketing Cloud, with the ability to identify and direct resolution of data issues.
Experience in creating and building emails, journeys, automations, and data extensions in SFMC.
Familiarity with HTML/CSS for editing and troubleshooting email templates.
Knowledge of AMPscript and SQL is a plus.
Experience working with cross-functional teams, including Marketing, Sales, Legal, and IT.
Prior experience managing direct reports, contractors, or agency relationships preferred.
Eligible to work in the United States.
Benefits
Health & Wellness
Medical, Dental & Vision Coverage
Employee Assistance Program (EAP)
Fitness Reimbursement
Financial Planning
401(k) with Company Match
Company-Paid Life & Disability Insurance
Supplemental Coverage Options
Time Off & Life Balance
PTO & Paid Holidays
Leave of Absence Programs
Family & Lifestyle
Perry Homes Family College Fund
New Home & Employee Discounts
Pet Perks, Travel Assistance, & More
About Perry Homes
Perry Homes is a homebuilding company based in Houston, Texas. The company was founded in 1967 by Bob Perry and has built over 100,000 homes in Texas. Perry Homes builds homes in a variety of styles and price ranges, from entry-level homes to luxury homes. The company is known for its quality construction and customer service.
