Lifecycle Marketing Manager (Members)

The opportunity

Snout is one of the fastest growing wellness plan providers in the veterinary space, trusted by clinics across the U.S. We're a small but mighty startup team and we're on the lookout for an experienced and remote Lifecycle Marketing Manager (Members) based in the U.S. to help our members understand and use their wellness plan benefits, so more of them stay with Snout year after year.

The role

As a Lifecycle Marketing Manager (Members), you'll be Snout's first dedicated member marketing hire, building the journeys that educate and engage members after they enroll. You'll cover the member lifecycle from onboarding through renewal, writing your own copy and wireframing your own emails and assets, with support available. You'll work closely with CX, Product and other Marketing team members.

Your impact, put simply, is retention. Members who use their benefits early are more likely to renew, and today about half of our members stay past their first year, against a goal of 85%. When members understand their plan, pets get to the vet for routine care, clinics see that Snout brings visits through the door, and fewer confused members need to contact our CX team.

If you're a builder who likes starting from a blank page, a writer who can explain a benefit in one clear sentence, and a marketer who measures success by renewals instead of opens, we'd love to hear from you.

What you'll do

• Build the welcome series, member education and onboarding workflows, including first-visit and benefit-use reminders
• Build and manage always-on journeys that close the education gaps we find in CX support requests and cancellation reasons, including re-engaging members who haven't used their benefits
• Partner with CX to capture and categorize cancellation reasons consistently, so every lapse tells us something we can act on
• Write member-facing copy and create on-brand assets for email, SMS, landing pages, newsletters, in-app messages, FAQs and renewal communications
• Own the content calendar, personalizing by member behavior, pet needs (species, life stage) and lifecycle stage, with seasonal campaigns tied to moments like dental health month and flea/tick season
• Build, launch and grow a formal member referral program, along with member perks, partner offers and community moments, then test messaging, timing and channels and report on results

What we're looking for

• 4+ years experience in lifecycle marketing or subscription/membership-based marketing
• Experience building programs across more than one lifecycle stage (ex. onboarding, engagement, renewal)
• Strong copywriting, with a portfolio of customer-facing emails and campaigns you wrote yourself, and the ability to wireframe or create your own emails, landing pages and assets
• Hands-on journey building in an email or marketing automation platform, including segmentation, personalization and A/B testing
• Experience using member data to improve benefit usage, retention, referrals or payment health
• A builder mindset, with a track record of taking work from an initial idea through launch

What will make you stand out

• Pet, veterinary or healthcare industry background
• Experience developing referral, loyalty, member perks or community programs
• Experience turning CX feedback and cancellation reasons into education and engagement campaigns
• Familiarity with Marketo, Customer.io or similar platforms (including SMS or in-app messaging), design tools like Canva or Figma, and AI tools for ideation and execution

Why this role might not be a fit for you

• A fast-moving, startup culture feels overwhelming to you and you aren't comfortable with ambiguity and figuring things out as you go
• You'd rather set the strategy and hand the writing, design and build to a team or agency
• You want an established program to optimize, not a first version to build
• Your experience and interest are in acquisition, and what happens after someone signs up is less exciting to you
• You don't live near an airport or have the flexibility to travel quarterly

Compensation

• $120 000 - 140 000 base salary

Benefits

• Day 1 medical/dental/vision benefits
• Flexible time off + 11 Snout calendar holidays
• Paid parental leave