Licensing Manager, Hardlines

WildBrain

• $95K — $105K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in licensing, marketing, or retail, particularly within food and consumer health categories.
  • Demonstrated success in account management and new business development.
  • Strong creative problem-solving skills to adapt in a dynamic business environment.
  • Excellent networking and interpersonal communication abilities.
  • Comprehensive understanding of licensing production capabilities and constraints.
  • Entrepreneurial mindset with teamwork orientation and strong communication skills across levels.
  • Proficiency in MS Office, with Spanish language skills as an advantage.

Responsibilities

  • Serve as the primary commercial contact for licensees in hardlines, Health & Beauty, and food & beverage.
  • Identify and explore licensing opportunities while analyzing market segments to align with licensor strategies.
  • Collaborate with the Licensing Director to negotiate contracts and monitor business plans to ensure compliance with deliverables.
  • Coordinate timely product approvals while keeping up with seasonal trends and retail buying cycles.
  • Stay informed on industry trends, competition, and market dynamics to identify threats and opportunities.
  • Work with the Product Development team to ensure quality representation of licensed products and their market viability.
  • Attend trade shows and networking events for business development.
  • Manage fiscal responsibilities by planning annual budgets and forecasting quarterly revenue.
  • Utilize the company CRM system for efficient contract management and business oversight.

Benefits

  • Opportunities for professional growth and development.
  • Supportive work environment that values creativity and individuality.
  • Collaborative culture with talented and innovative colleagues.
  • Investment in employee futures with competitive benefits.
Full Job Description
  • Location: LA or NYC (US)
  • Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.
  • Compensation: $95,000 - $105,000 (USD) Yearly

About the Role

WildBrain CPLG is looking for a Licensing Manager to join our team to develop and strategically grow our license partnerships and new business across agreed product categories and secure consistent contact with national and international licensors.

Reporting to the Licensing Director, the Licensing Manager will work closely with other WildBrain CPLG offices and the Partnerships team to secure licensees for each property and maximizing retail activity.

Job Description
  • Be the main commercial contact for your licensees within your defined categories hardlines, Health & Beauty Aids (HBA), food & beverage
  • Identify licensing opportunities and fill market gaps across the category considering segment, market, channel and franchise, and in accordance with agreed licensor strategies.
  • Partner with Licensing Director to manage contract negotiations for key licensees, analyze and control business plans to ensure contract deliverables are met throughout the term.
  • Ensure timely product approvals in line with industry needs. Maintain knowledge of key seasonality per category and buying cycles of retailers.
  • Maintain current knowledge of industry trends, competitors, business opportunities, threats and dynamics for category and key licensees.
  • Partner with the Product Development team to drive quality in licensed product representation, ensuring lines are commercially viable.
  • Attendance at trade shows and industry networking functions where applicable.
  • Fiscal responsibility to include annual budget planning and quarterly revenue forecasting
  • Ensure strict adherence to CPLG's CRM system as the central information tool for licensor reviews and internal forecasting and business management.
  • Work closely with the Legal team to ensure all team contracts are processed in the most efficient way possible.


Qualifications
  • Direct experience within Consumables Categories (Food, Health and Beauty) highly preferred
  • Demonstrable experience in the licensing industry, marketing, retail
  • A creative thinker with the ability to be flexible and adjust to a changing business environment.
  • Outstanding interpersonal and networking skills.
  • An innovative and creative salesperson with proven experience in account management and new business development
  • Comprehensive knowledge of licensees' production and creative capabilities/limitations.
  • Entrepreneurial spirit, team-player and can communicate at all levels
  • Proficiency in writing and Speak in Spanish a plus
  • Proficient of MS Office including, Teams, One-Drive, Excel and PowerPoint.


Additional Information

What We Offer

Working at WildBrain is more than a job - it's the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.

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