Position Summary...
What you'll do...
Leads department sales growth through effective merchandising, pricing accuracy, inventory oversight, and seasonal execution. Forecasts sales trends and aligns product assortments with member needs, community demographics, and local economic patterns. Monitors competitive pricing and adjusts strategies to strengthen market relevance and achieve financial targets. Uses sales data to identify opportunities, refine merchandising tactics, and drive continuous improvement in revenue performance. Encourages team engagement in store and builds connections with stakeholders to enhance departmental visibility and long-term impact. Leads community outreach efforts to promote optical services, expand brand presence, and strengthen local relationships. Represents the optical department in both community programs and internal business initiatives that support organizational goals.
Sets and upholds high service standards to ensure the prompt, accurate resolution of member inquiries and concerns. Leads lifestyle consultations and recommend visual solutions with clear guidance on product and features that will fill patient needs under appropriate supervision. As permitted by scope-of-practice requirements, oversees precise eyewear measurements, fittings, adjustments, and contact lens education, maintaining safety and accuracy under applicable optometric supervision. Ensures the confidentiality of member information and maintains accurate, compliant documentation, including HIPAA and safety protocols. Manages quality assurance processes, resolves complex optical issues under applicable optometric supervision, and maintains equipment calibration, cleanliness, and readiness.
Leads, coaches, and develops the optical team through hiring, training, performance management, and recognition. Fosters a collaborative and inclusive culture grounded in accountability, engagement, and continuous development. Assigns duties strategically to optimize workflow, elevate skills, and ensure operational excellence. Supports certification and licensure pathways, encourages skill advancement, and ensures the timely renewal of credentials. Ensures apprentice opticians have sponsorship in accordance with state requirements and provides clear development pathways.
As permitted by scope-of-practice requirements, oversees the accuracy of all optical measurements, including pupillary distance, position of wear, and multifocal/progressive lens parameters under applicable optometric supervision. Ensures the consistent use of manual and digital tools. Ensures the high-quality execution of frame adjustments, repairs, and final eyewear inspections (including prism verification) under applicable optometric supervision. Leads troubleshooting efforts for non-adapt cases, under applicable optometric supervision, and coordinates communication with labs, suppliers, and optometrists regarding job status, product updates, and corrective actions. Directs eyewear and contact lens order processing, trial lens inventory control, and adherence to equipment calibration and maintenance protocols under applicable optometric supervision. Monitors equipment performance, guides troubleshooting, and coordinates repairs or replacements to maintain uninterrupted clinical operations.
Supports OD services by overseeing appointment scheduling workflows, pre-testing procedures, contact lens insertion and removal documentation accuracy, and payment collection for doctor or telehealth services under contracted optometric services where permitted. Promotes the utilization of new and existing optical technologies to improve accuracy, efficiency, and member experience.
Ensures compliance with HIPAA, optical regulations, company policies, and safety protocols, setting clear expectations for the team. Analyzes operational and performance reports, identifies gaps, and implements corrective actions to maintain audit-ready standards. Manages shrink prevention efforts, maintains appropriate stock levels, and enforces receiving procedures and inventory protection protocols. Oversees asset protection activities, quality assurance reviews, and the proper maintenance of optical equipment and work areas. Prepares, reviews, and uses operational reports to guide decision-making and ensure alignment with organizational goals. Represents the optical department in cross-functional collaborations supporting broader business objectives.
Provides OD office support and patient intake support for optical and optometric services where permitted, including appointment coordination, insurance verification, payment collection, and maintenance of patient records in compliance with HIPAA and company policies.
Supports clinical operations by performing basic optometric pre-testing and recording results under the guidance of the optometrist where permitted Leads and participates in teams by using and sharing resources, information, and tools; determining customer needs and business priorities; coordinating and executing work assignments; providing advice, feedback, and support to ensure timelines and work quality are achieved; and modeling and helping others with how to adapt to change or new challenges.
Develops, communicates, and implements processes and practices to meet business needs by collaborating with managers, co-workers, customers, and other business partners; analyzing and applying information from multiple sources; monitoring progress and results; and identifying and addressing improvement opportunities.
Demonstrates, promotes, and supports compliance with company policies, procedures, and standards of ethics and integrity by explaining, guiding, and demonstrating how to apply these in executing business processes and practices; implementing related action plans; using the Open Door Policy; and assisting management with correcting ethical and compliance issues and problems.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Completion of 2 or more years of college.
Option 2: 1 year's retail experience and 1 year's supervisory experience.
Option 3: 2 years' general work experience, including 1 year's optical experience and high school diploma, GED, or equivalent.
Meets eligibility requirements to work in the Vision Center, including minimum age of 18, certification, registration, licensure, and other qualifications required by company policy and applicable regulations.
Active licensure/registration.
Active ABO.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Experience in optical services or retail operations., Experience supervising 5 or more direct reports with responsibility for performance management, mentoring, hiring, and firing., Experience with insurance processing and electronic health records.
Primary Location...
2448 CHESAPEAKE SQUARE RING RD, CHESAPEAKE, VA 23321-2173, United States of America
