The RoleWe're hiring a Lead Product Designer to own the end-to-end user experience across H\FC.
You'll work across the full product lifecycle: understanding user needs, designing new features and workflows, partnering closely with engineering through implementation, and measuring adoption, usability, and user feedback after launch. You'll use those insights to continuously refine and improve the product over time.
You'll also work with Product Marketing to ensure new features and functionality are clearly communicated and effectively showcased to users.
Design at H\FC isn't just about execution. You'll play an active role in shaping product decisions and helping ensure we build experiences that are intuitive, useful, and impactful.
What You'll Do- Own H\FC's product UX end-to-end across desktop and mobile app.
- Design features start to finish: flows, wireframes, prototypes, high-fidelity mocks
- Build and maintain H\FC's design system, UX patterns, and visual language
- Partner with the team to shape and design features from problem framing through shipped experience
- Work directly with engineering throughout the build - catch edge cases, make calls the spec didn't cover, ship with quality
- Partner with marketing on launches, landing pages, and how features show up to users
- Run research with students and brands to test assumptions and refine flows
- Contribute to design beyond the core product when needed - marketing assets, landing pages, brand polish
- Be a strong voice for the user and raise the bar for design quality across everything H\FC ships
What We're Looking For- 7+ years of product design experience, ideally including time at an early-stage startup
- Background designing consumer apps, consumer software, or marketplace products
- Strong design tool fluency - you can move from sketch to high-fidelity quickly
- Comfort with design tools for product spec designing
- Comfort using AI tools in your design process, or experience designing AI-native features
- Experience building or contributing to a design system
- End-to-end product thinking - your portfolio shows problem framing, tradeoffs, and shipped outcomes, not just polished screens
- Sharp product judgment - you advocate for UX without becoming a blocker, and you know when to push and when to ship
- Self-directed - comfortable owning ambiguity without management overhead
- Clear communicator with engineers, leadership, and non-designers alike
Bonus Points- Two-sided marketplace experience
- Familiarity with college students, Gen Z, or early-career audiences
- "First designer" or "founding designer" experience at a previous startup
What We Offer- Competitive annual base compensation
- Equity Option Award Compensation
- Health, Dental, and Vision Insurance
- 401(k) Plan
- Unlimited PTO
- Laptop and WFH setup reimbursement
- Hybrid office environment in Santa Monica
