Lead, Product Content Engineering

Meta

$130K — $180K *
Information Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in content quality enhancement on platforms
  • 3+ years managing and developing teams
  • 1+ year experience with GenAI products
  • Proven ability to drive cross-functional projects independently
  • Familiarity with AI industry trends in content strategy
  • Critical thinking skills in data-driven analyses for product decisions

Responsibilities

  • Develop and execute evaluation strategies for LLMs in content work
  • Build and mentor a high-performing team of content engineers
  • Drive evaluation sprints and automate tooling for efficiency
  • Translate technical product needs into action for cross-functional teams
  • Deliver content strategies aligned with Meta's mission and competitive landscape
  • Identify opportunities and execute improvements in ambiguous areas
  • Collaborate with engineering and data science to align AI content with user expectations

Benefits

  • Opportunity to lead in an innovative AI-driven environment
  • Access to professional growth and mentorship programs
  • Work in a cross-functional team with diverse expertise
  • Focus on cutting-edge technologies and strategic initiatives
  • Exposure to high-priority projects affecting large user bases
Full Job Description
Product Content Engineering is a horizontal function supporting initiatives across Meta's family of apps. We partner closely with product and technical teams to solve problems by providing content-centered solutions, setting standards of quality, and building the frameworks that ensure AI-powered experiences actually work for people. We're looking for an experienced manager to join our team and help define how Meta evaluates and improves AI content experiences and manage a team of team members across a variety of projects. You will take on the highest priority work and flex as we continue to transform the team and uplevel the AI capabilities at all levels. The work is time-sensitive and innovative, situated at the intersection of content expertise and Meta's industry-leading ranking and delivery systems. The manager in this role will apply technical expertise to drive change in evolving environments with shifting priorities. You will be expected to perform data analysis, comprehend complex recommendation systems, and test hypotheses while driving alignment across a wide cross-functional team to deliver business impact at scale.

Responsibilities

Develop and execute strategies for Meta's product teams to evaluate LLMs at scale across content work
• Build, lead, and mentor a team of content engineers, fostering a culture of creativity, excellence, and professional growth
• Drive sprints for LLM evaluations and automated evaluation tooling while devising and implementing systems to increase evaluation capacity
• Understand technical product needs and translate those into actionable direction for content-focused cross-functional teams
• Understand Meta's strategic and competitive position and deliver content strategies and product solutions that are aligned with our mission and aligned with our mission and competitive in the industry
• Define emergent opportunities and drive impact via execution in highly ambiguous areas
• Lead cross-functionally with engineering, data science, and product teams to align AI behaviors and content experiences with real-world user expectations

Minimum Qualifications
• 10+ years of experience improving content quality and relevance on content platforms, including work with video creators, ranking systems, content strategy
• 3+ years of professional experience in hiring, managing and developing individual contributors
• 1+ year working with GenAI products, prompt engineering, annotation, and/or content evaluation and analysis
• Experience driving cross-functional projects autonomously to build products, respond to urgent needs, preempt issues and address concerns in a collaborative and timely fashion
• Familiarity with AI industry trends demonstrated through past work applying them to content strategy and the ability to translate them into actionable content strategy
• Experience applying critical thinking to lead data-driven analyses that inform product or content decisions, and communicating findings to executive leadership

Preferred Qualifications
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• 2+ years of experience working closely with ranking teams
• BA or BS in Computer Science, Data Science, Linguistics, or related field
• Experience with data visualization tools such as Tableau
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• 4+ years of work experience in product management, data analytics, or content operations in a large-scale content platform

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