Lead Marketing Analyst

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

The Lead Marketing Analyst – Marketing Optimization helps Cricket get the most from its marketing investment by answering the questions that matter most: what is working, why, and where to invest next. This role takes on complex, often ambiguous business problems, structures them into testable hypotheses, and delivers objective, evidence-based recommendations. It is accountable for the quality and adoption of its analysis; channel execution remains with functional owners.

PROBLEM SOLVING & DEEP-DIVE ANALYSIS:

• Frame ambiguous business questions into clear hypotheses and analytical plans

• Conduct deep-dive analyses to diagnose performance shifts and identify root causes

• Size opportunities and model the expected impact of recommended actions.

MEDIA EFFECTIVENESS & SPEND OPTIMIZATION:

• Measure media and advertising effectiveness across paid, owned, and field channels

• Interpret marketing mix modeling and other measurement approaches to guide budget allocation

• Identify opportunities to reallocate and optimize marketing spend, and deliver investment recommendations to marketing leadership and Finance.

TESTING & EXPERIMENTATION:

• Build and manage an incrementality testing and experimentation roadmap

• Design tests with sound methodology and translate results into decisions.

CROSS-FUNCTIONAL PARTNERSHIP:

• Partner with Media, Brand, agency partners, Finance, and Data teams to align on measurement standards

• Advise on targeting and channel strategy; media planning and buying remain with Media and agency teams.

QUALIFICATIONS:

• Bachelor's degree in Analytics, Economics, Statistics, Marketing, or related field desired

• 5+ years of experience in marketing analytics, media measurement, or advertising effectiveness

• Experience with marketing mix modeling, incrementality testing, and experiment design

• Proficiency in SQL; Python or R preferred

• Strong structured problem-solving skills and ability to communicate complex findings simply to senior leaders

• Experience working with media agency and platform data

• Wireless, telecom, subscription, or retail experience preferred.

Overall Purpose: THIS JOB REQUIRES SPECIAL APPROVAL FROM THE COMPENSATION JOB FAMILY OWNER. Identify, develop, and execute data-driven marketing strategies, programs and capabilities for new and existing products or services to drive brand awareness, customer engagement, and revenue growth.

Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:
• Developing Marketing Strategies: Plan and implement comprehensive marketing programs to support organizational objectives, including forecasting future needs and creating strategic responses.
• Campaign Planning and Execution: Develop, execute, and manage marketing campaigns across various channels to achieve business goals.
• Collaboration and Coordination: Work closely with product management and cross-functional teams to identify new marketing opportunities, assess program impact, and promote customer awareness through marketing communication projects.
• Performance Tracking and Reporting: Prepare and analyze marketing activity reports to track and report on campaign performance, ensuring alignment with business objectives.
• Financial Analysis and Budget Management: Conduct financial analysis to allocate marketing budgets effectively, manage expenditures within allocated limits, and align spending with overall marketing and financial goals.

Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

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