Hyland Software

Lead Global Integrated Campaigns

Hyland Software$110K — $130K *
US-AnywhereRemote in United States
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8–10+ years of B2B integrated or growth marketing experience
  • Proven track record of driving pipeline impact through multi-channel campaigns
  • Strong strategic thinking, stakeholder influence, and performance optimization skills
  • Experience leveraging AI tools for marketing enhancement
  • Strong oral and written communication skills with executive presence

Responsibilities

  • Own strategy, planning, and execution for large-scale multi-region campaigns
  • Serve as a strategic partner to senior marketing and sales stakeholders
  • Lead advanced campaign performance analysis and optimization recommendations
  • Create comprehensive campaign briefs with defined objectives and target audiences
  • Partner with international teams to ensure campaign integration and alignment
  • Act as an innovative thought leader, mentoring and coaching team members

Benefits

  • Remote work opportunity
  • Collaboration with international teams
  • Access to AI-enabled tools
  • Opportunities for professional development and mentoring
  • Influence over high-visibility campaigns
Full Job Description
Overview
Lead Global Integrated Campaign Manager

Location: Remote – US Work Model: Remote

About the Role

The Lead Global Integrated Campaign Manager is responsible for complex, high-visibility globally integrated campaigns with multi-region or multi-portfolio scope. This role translates business priorities into horizontal campaign strategies, drives alignment across teams, and influences execution standards to deliver meaningful pipeline impact.

Here's What You'll Do
  • Own strategy, planning, and execution for large-scale, multi-region horizontal integrated campaigns tied to priority sales plays; translate business objectives into integrated campaign strategies with clearly defined pipeline and performance outcomes
  • Serve as a strategic partner to senior marketing and sales stakeholders, ensuring vertical and regional alignment; establish and evangelize audience-specific and/or industry-specific thought leadership strategies
  • Lead advanced campaign performance analysis, insights generation, and optimization recommendations; apply AI-enabled tools and insights to support campaign briefs, personalization, and channel optimization
  • Own the creation of comprehensive campaign briefs in partnership with Product Marketing by defining objectives, target audiences, messaging, and creative requirements; collaborate with campaign strategy teams to review and approve the content mix and tactics to ensure alignment with business goals and maximize impact
  • Partner with international field and partner marketing teams to ensure marketing plans and campaigns are fully integrated and drive global demand and engagement; ensure vertical campaigns ladder up to horizontal campaign strategy and messaging
  • Operate as an innovative thought leader and trusted advisor, contributing to department growth through knowledge sharing and coaching on best practices and market trends; mentor, coach, train, and provide feedback to team members while advising leadership on team capabilities
Technology Tools
  • Microsoft Windows
  • Microsoft Office
  • Microsoft Excel
Role Essentials
  • 8–10+ years of B2B integrated or growth marketing experience with a proven track record of delivering pipeline impact through horizontal or multi-channel campaigns
  • Strong strategic thinking, stakeholder influence, and performance optimization skills; ability to operate effectively in ambiguous, fast-paced environments
  • Proven ability to leverage AI tools to enhance marketing output; excellent data gathering, analytical, and problem-solving skills with strong critical thinking capabilities
  • Excellent oral and written communication skills that demonstrate a professional demeanor and the ability to interact with executive presence; excellent facilitation and project management skills
  • Excellent organizational, multi-tasking, and time management skills; strong leadership, sound judgment, and business acumen with the ability to manage projects to completion independently
What We'd Like to See
  • Demonstrated ability to influence, motivate, and mobilize team members and business partners; excellent ability to establish rapport, gain trust, and build consensus across diverse stakeholder groups
  • Ability to coach, mentor, and provide feedback to team members in a timely manner; ability to provide guidance and support to developing team members across all levels
  • Excellent ability to develop and use engaging, informative, and compelling presentation methodologies across executive and cross-functional audiences
  • Excellent collaboration skills applied successfully within a team and across all levels of the organization; strong interpersonal skills with the ability to maintain professionalism with those inside and outside the department
  • Excellent critical thinking and problem-solving skills; proven ability to use original thinking to translate goals into the implementation of new ideas and design solutions

About Hyland Software

Hyland Software is a content services provider and software company that is headquartered in Westlake, Ohio. The company was founded in 1991 and has since grown to become a leading provider of enterprise content management software. Hyland Software's products are used by organizations in a variety of industries, including healthcare, financial services, government, higher education, and more. The company's flagship product is OnBase, a content services platform that provides document management, case management, and business process automation capabilities. Hyland Software has offices in the United States, Europe, and Asia.
Learn more about Hyland Software
Size
4,000 employees
Industry
Founded
1991

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