NIKE, Inc

Lead, Digital Product Manager (Converse)

NIKE, Inc$106K — $217K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in Digital Product Management, Digital Commerce, or related field
  • Experience managing product strategy and roadmap for consumer-facing digital products
  • Knowledge of eCommerce processes such as product discovery, merchandising, and conversion optimization
  • Skilled in utilizing data and analytics for informed decision-making
  • Strong problem-solving skills to transform complex data into actionable insights
  • Proven ability to influence cross-functional teams proactively
  • Mentoring experience to uplift team capabilities

Responsibilities

  • Own and enhance the product roadmap for digital commerce capabilities
  • Identify opportunities through analytics, consumer feedback, and market trends
  • Manage the product lifecycle from discovery through to optimization
  • Collaborate with Technology, UX, and business teams to enhance consumer experiences
  • Prioritize roadmap initiatives balancing impact, value, and feasibility
  • Lead experimentation portfolio to drive learning and scale successful initiatives
  • Define success metrics and evaluate product performance alongside Analytics teams
  • Mentor junior product management staff to strengthen team practices

Benefits

  • Hybrid work schedule with in-office days and flexible Fridays
  • Opportunity to work in a creative and collaborative digital environment
  • Access to mentorship programs and coaching opportunities
  • Engagement with cross-departmental teams fostering a varied work experience
  • Focus on continuous optimization and data-driven strategies in your work
Full Job Description
The annual base salary for this position ranges from $106,300.00 in our lowest geographic market to $217,200.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here.

WHO WE ARE LOOKING FOR

Converse is looking for a Lead, Digital Product Manager to lead product management for our digital commerce experience domain. This role owns the roadmap and execution across key consumer-facing capabilities, including browse-to-buy experiences, content management, search and merchandising, checkout, and digital experimentation. The ideal candidate combines strong product management fundamentals with a data-driven mindset, using consumer insights, analytics, and experimentation to inform product strategy and drive measurable business outcomes. They are comfortable navigating ambiguity, influencing cross-functional teams, and mentoring less experienced teammates while remaining closely connected to execution.

WHO YOU'LL WORK WITH

Converse's Global Digital Experience & Capabilities team owns user experience and digital product management for the consumer experience across Converse.com. This role reports to the Director of Global Digital Experience & Capabilities and serves as the product lead for assigned commerce capabilities. You will partner closely with Technology, UX Design, Experience Strategy, Analytics, and business teams to define priorities, deliver capabilities, and drive business outcomes.

WHAT YOU BRING
  • At least 7 years of experience in Digital Product Management, Digital Commerce, or a related field
  • Proven experience owning product strategy, roadmap development, and delivery for consumer-facing digital products
  • Deep understanding of ecommerce experiences, including product discovery, content management, merchandising, search, checkout, and conversion optimization
  • Experience leveraging analytics, consumer insights, and experimentation to drive product decisions and business outcomes
  • Strong analytical and problem-solving skills with the ability to translate complex data into actionable recommendations
  • Proven ability to influence and align cross-functional stakeholders without direct authority
  • Experience mentoring or coaching peers and contributing to a strong product management culture
  • An engineering background is a plus, but not required
  • Experience with A/B testing is desirable - setting up the tests, creating testing portfolios and testing hypotheses, etc.
  • Bachelor's Degree in Business, Marketing, or related field; will accept any suitable combination of education, experience, and training


WHAT YOU'LL WORK ON

You'll lead the evolution of Converse's digital commerce experience, partnering across business, technology, UX, and analytics teams to define priorities, deliver capabilities, and continuously improve consumer and business outcomes. You'll own the product roadmap for key commerce experiences while leveraging experimentation, performance insights, and consumer feedback to inform future investment decisions.
  • Own and evolve the product roadmap across key digital commerce capabilities within the browse-to-buy journey
  • Identify opportunities through consumer insights, business needs, analytics, and market trends
  • Lead the end-to-end product lifecycle from discovery and prioritization through launch and optimization
  • Partner with Technology, UX, and business stakeholders to deliver high-quality consumer experiences
  • Drive roadmap prioritization and investment recommendations by balancing customer impact, business value, and technical feasibility
  • Lead the digital commerce experimentation portfolio, defining learning agendas and scaling successful outcomes
  • Partner with Analytics teams to define success metrics, measure performance, and evaluate product impact
  • Synthesize analytics, experimentation results, and consumer insights into clear recommendations that shape product strategy and roadmap priorities
  • Champion data-informed decision making and continuous optimization across the commerce experience
  • Mentor and support less experienced product management teammates while helping elevate product management practices across the organization


POSITION LOCATION & SCHEDULE

This position is based at our Converse headquarters location in downtown Boston, MA. You'll work a "4/1 hybrid" schedule - Mondays - Thursdays are in the office and it's optional if you'd like to work Fridays from the Boston office or your home office.

About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ

Similar Jobs

More Jobs at NIKE, Inc

More Retail & Consumer Goods Jobs

Find similar Lead, Digital Product Manager (Converse) jobs: