Purpose of RoleThe Lead, Digital Merchandising is responsible for developing and executing digital merchandising strategies that drive business growth, elevate the customer experience, and maximize category performance across Under Armour's ecommerce channels. This role serves as the strategic owner for assigned product categories, translating consumer insights, business priorities, and digital performance data into scalable merchandising strategies that improve product discovery, engagement, conversion, and revenue.
The Lead, Digital Merchandising partners cross-functionally with Ecommerce Merchandising, Planning, Product, Engineering, Analytics, Marketing, and Digital Content teams to define category priorities, identify growth opportunities, and shape the future digital shopping experience. This role balances strategic vision with data-driven decision making to influence business outcomes and deliver best-in-class customer experiences.
Your Impact• Own digital merchandising strategy for assigned categories, driving commercial performance, customer engagement, and long-term business growth.
• Analyze customer behavior, site performance, and category trends to identify opportunities, risks, and optimization priorities that improve conversion, revenue, and profitability.
• Develop seasonal merchandising strategies that support product launches, commercial moments, promotional events, and key business objectives.
• Define and evolve digital merchandising frameworks that improve product discovery, assortment visibility, navigation, browse experiences, and product detail page engagement.
• Establish category-level approaches for product prioritization, newness, lifecycle management, and commercial storytelling to create consistent and compelling customer experiences.
• Lead the identification, development, and evaluation of customer experience enhancements, testing opportunities, and digital capabilities that support business and consumer needs.
• Partner with Product, UX, Engineering, and Analytics teams to influence digital roadmap priorities and advocate for customer-centric improvements across the ecommerce experience.
• Create merchandising playbooks, governance frameworks, and best practices that drive operational consistency and scalable execution across categories.
• Serve as the digital merchandising subject matter expert and strategic lead for assigned categories, influencing cross-functional decisions and driving alignment among key stakeholders.
• Communicate business performance, strategic recommendations, customer insights, and growth opportunities to leadership and cross-functional partners.
Qualifications• Bachelor's degree with typically 8 years of relevant experience OR Master's degree with typically 6 years of relevant experience OR typically 12 years of relevant work experience without degree.
• Experience in Digital Merchandising, Ecommerce Merchandising, Site Merchandising, Ecommerce Strategy, or a related digital commerce discipline.
• Strong analytical skills with the ability to translate customer, product, and performance data into actionable business recommendations.
• Proven ability to influence cross-functional stakeholders and lead complex initiatives across multiple teams.
• Experience developing and executing merchandising strategies that drive customer experience improvements and commercial growth.
• Strong communication, presentation, storytelling, and stakeholder management skills.
• Experience managing competing priorities in a fast-paced, consumer-focused environment.
• Experience with Salesforce Commerce Cloud (SFCC) preferred.
• Experience with Adobe Analytics, Tableau, Constructor, or similar digital commerce and analytics platforms preferred.
• Experience with ecommerce testing, personalization, customer journey optimization, and digital experience strategy preferred.
• Experience working within a direct-to-consumer retail, apparel, or consumer brand environment preferred.
Workplace Location- Location: This individual must reside within commuting distance from our Baltimore office.
- Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.
RelocationBase Compensation$90,000.00-$120,000.00 USD
Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
Benefits & Perks- Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
- Under Armour Merchandise Discounts
- Competitive 401(k) plan matching
- Maternity and Parental Leave for eligible and FMLA-eligible teammates
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Requisition ID: 168111
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