Lead - Brand
Job DescriptionInviting applications for the role of Web Team LeadThe Web Team Lead will set the vision and strategy for Genpact.com, creating audience-centric experiences that educate and engage visitors while ensuring the site is optimized for search engines, AI assistants, large language models (LLMs) and emerging discovery platforms.
The role will direct the web technology roadmap and lead a hybrid delivery model spanning in-house web producers, alongside cross-functional developers, designers and agency partners. It combines channel leadership with operational accountability for day-to-day website operations, performance, and governance.
Responsibilities: Web operations, governance and team leadership - Lead the hybrid team of in-house web producers, cross-functional designers and developers, and agency partners responsible for day-to-day delivery and ongoing updates to Genpact.com, in line with business and marketing strategy.
- Own website governance, workflows, and standards that scale delivery at pace while remaining compliant with brand, privacy, security, accessibility and regulatory requirements.
- Maintain a joint operating model with MarTech & Channel Operations to ensure platform stability, scalability, performance, security, and maintainability.
- Govern the wider domain estate - subdomains, microsites, campaign and acquisition sites, redirects and retirements - in partnership with Channel Operations and IT.
- Oversee web budgets, commercial planning, and vendor relationships.
Web vision and strategy - Partner with Marketing leadership to bring the brand to life on Genpact.com and use the website to strengthen Genpact's position in Agentic Operations, driving discoverability, awareness, consideration and business growth.
- Own Genpact's long-term web strategy and tech roadmap. Brief senior leaders on priorities, trade-offs, progress, and outcomes and create business cases for future investment as applicable.
- Act as the web lead in enterprise change - inclusive of acquisitions and site integrations, brand transitions and flagship launches - balancing speed to market with estate integrity.
Audience experience and customer journeys - Create audience-centric experiences that educate, engage and convert priority audiences including clients, prospects, talent, investors, and market influencers.
- Integrate Genpact.com with the wider customer journey across paid, owned and earned channels, using performance data and testing to optimize campaign outcomes.
- Partner with Investor Relations, HR, and Corporate Comms so investor, careers, and newsroom experiences stay aligned with genpact.com in brand, navigation, standards, and measurement.
Information Architecture and Content Experience- Own website IA, navigation, taxonomy, metadata, tagging and content-governance standards to ensure content is intuitive to find, current, consistent and scalable.
- Define and govern standards for canonical content hubs, topic clusters, URL structures, internal linking, page templates and
- Ensure content experiences effectively support audience intent, user journeys, business priorities, and enterprise-wide content governance.
Search and AI Discoverability- Partner with the Discoverability CoE to strengthen Genpact's visibility across traditional search, AI assistants, LLMs and emerging discovery platforms.
- Ensure the website is technically structured for human and machine discovery through strong technical foundations, clear entity signals, schema, structured data and retrievable content.
- Establish and embed SEO, GEO and AEO standards across IA, templates, publishing workflows and platform enhancements.
Performance- Own the website scorecard and KPIs across visibility, engagement, and conversion, with a clear through-line to Marketing outcomes
- Partner with Performance Marketing and Analytics to set the testing framework, review website performance, and turn data into clear, actionable recommendations.
- Own technical quality standards including core web vitals in partnership with Martech & Channel Operations.
Experience and qualifications- Experience in web and/or digital marketing, including leading teams and owning complex, multi-region enterprise web
- Experience with AEM Sites and the wider Adobe stack ie Workfront, Adobe Analytics or Customer Journey Analytics, and Target.
- Executive presence and excellent stakeholder-management and communication skills
- Analytical and commercial mindset, with fluency in budget management, CRO, performance reporting, and data-led decision-making.
- Strong program management, with the ability to create clarity, prioritize effectively and mobilize cross-functional teams in a fast-paced, ambiguous environment.
- A strong interest AI, and a practical mindset for using technology to improve audience experiences and team effectiveness. Experience introducing AI-assisted workflows into web production, content operations and/or QA would be an advantage.
QualificationsBachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing
CertificationsCertified Professional Services Marketer (CPSM) - Society for Marketing Professional Services (SMPS)Society for Marketing Professional Services (SMPS)
Required SkillsBudgeting, Budgeting, Business-To-Business (B2B) Sales, Campaign Management, Content Management, Critical Thinking, Customer Relationship Management (CRM), Data Analytics, Data-Driven Decision Making, Data Literacy, Data Science, Data Tools, Data Visualization, Delivery Management, Executive Presence, Marketing Analytics, Microsoft Excel, Microsoft Power Business Intelligence (PBI), People Leadership, Project Management, Project Portfolio Management (PPM), Promotional Marketing, Reporting, Research Analysis, Secondary Research {+ 9 more}
LanguageEnglish (Required)
Language Proficiency - Proficient - C2
Additional Job Location - Job TypeRegular
Master Skill List - Brand
Remote Type - Hybrid
Work Shift - Day Job (United States of America)
The approximate annual base compensation range for this position is:80,500 to 100,000 USD
"Los Angeles California-based candidates are not eligible for this role"
The actual offer, reflecting the total compensation package plus benefits, will be determined by a number of factors which include but are not limited to the applicant's experience, knowledge, skills, and abilities; geographic location; and internal equity.
