A Day in the Life:As LATAM Media Director, you will own and elevate the media vision across LATAM, leading strategy, execution, and optimization to fuel brand growth and maximize investment performance. You will spearhead high-impact media and digital campaigns that drive awareness, engagement, and business results while building, mentoring, and scaling a high-performing team. Partnering across brand strategy, trade marketing, event marketing, commercial, marketing operations, CRM, web, and content teams, you will create seamless, data-driven marketing ecosystems that amplify brand presence and deliver measurable impact across every touchpoint.
The Impact You'll Make:- Develop and implement media strategies to optimize marketing and media plans across all MEC brands in LATAM (Brazil, Mexico, Chile, Argentina, CEAN). Align digital initiatives with brand and commercial goals and collaborate with brand, shopper, commercial teams to maximize ROI and business growth. Own the LATAM media budget across paid social, programmatic, and traditional. Set priorities with the Sr Media Director.
- Partner with key stakeholders in Brand, Creative, Sales, and Shopper Marketing to drive a cohesive digital media strategy, ensuring media investments align with business objectives and contribute to brand growth and sales performance.
- Establish and monitor key performance indicators (KPIs) to assess the effectiveness of media campaigns. Guide testing, analytics development, and financial planning to drive continuous improvement and data-driven decision making.
- Build and mentor a high-performing Digital Media team by providing strategic direction, clear growth plans, and the necessary resources to support both individual and team development in line with company objectives.
- Build, develop and maintain agencies, platforms and vendor relationships. Own scopes, negotiations and partner performance reviews.
- Build the retail media capability and retailer partnerships. Aligning with e-commerce and shopper marketing.
- Keep media fundamentals, standards, brand safety and processes consistent across markets, while leaving room for local flexibility.
- Stay ahead of evolving digital media trends, consumer insights, and emerging technologies. Act as the primary contact for external media partners and vendors, ensuring strong relationships and strategic media investments.
Who You Are:- Prefer a Bachelor's Degree in the field of -- Marketing, Advertising, Communications, or related fields.
- Additional Experience Desired: More than 10 years of experience in Media, Advertising, Digital
- Additional Experience Desired: More than 5 years of experience in Team Leadership
- Computer Skills Desired: Knowledge of and experience with media management platforms including buying and
- bidding, campaign trafficking, and analytics required.
- Preferred Certifications: Media certifications such as Amazon Marketing Cloud, Google, Meta, Tik Tok, Programmatic,
- and/or others is a plus.
- Additional Knowledge or Skills to be Successful in this role: Strong relationships within the media industry across LATAM
Monster Energy provides competitive total compensation. The estimated annual salary range for this position is listed below. Actual compensation may vary based on skills, qualifications, experience, and work location.
Pay Range
$105,600-$140,800 USD
