HDR

LA/MS Area Marketing Manager

HDR$75K — $95K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years relevant experience in marketing and business development
  • Self-starter with proven project management skills
  • Strong leadership skills to motivate teams
  • Sales experience with a focus on developing winning strategies
  • Excellent written and verbal communication abilities
  • Proficient in Microsoft Office and Adobe Creative Cloud
  • Experience in winning contracts in the A/E/C industry

Responsibilities

  • Retain and supervise marketing personnel as assigned
  • Lead pursuit teams in effective capture planning
  • Develop persuasive proposal materials and schedules
  • Engage marketing resources for pursuit teams
  • Coach teams on interview delivery and messaging
  • Identify improvement opportunities through debriefs
  • Manage business development budgets and metrics

Benefits

  • Comprehensive health and wellness plans
  • Opportunities for professional development and training
  • Flexible working arrangements and potential travel
  • Supportive company culture prioritizing team achievements
  • Access to marketing resources and tools
Full Job Description
In the role of Area Marketing Manager, we'll count on you to: • Retain, develop and supervise proposal and marketing employees, as assigned • Ensure the go/no-go decision process is applied in accordance with HDR's Matrix of Authority • Lead pursuit teams in creating and implementing effective win strategies (capture planning) • Facilitate pursuit teams to develop persuasive proposal and interview materials • Develop and manage proposal schedules and confirm compliance • Engage the appropriate marketing services resources in pursuit teams • Lead quality reviews of proposal and interview materials • Coach interview teams to be effective at delivering key messages during interview presentations • Facilitate debriefs to identify improvement opportunities and to measure overall competitiveness • Recognize and celebrate pursuit successes and milestones • Manage workload demands of proposal managers and marketing coordinators • Identify candidates to fill management, technical, business development and marketing positions • Train and mentor employees on business development and marketing best practices • Manage client relationship management and financial systems to inform reporting metrics and dashboards • Support the development of annual and long-term strategic plans within established company direction and goals, including creating growth initiatives and prioritizing strategic investments • Implement key growth initiatives and investments as defined in annual and long-term strategic plans • Develop and implement client plans, including long-term strategies to capture market share, as assigned • Create marketing collateral to support business development efforts • Develop business relationships with teaming partners • Direct content marketing campaigns to strengthen our brand, increase our visibility, and showcase our thought leaders • Develop and publish engaging digital content that reflects HDR's brand and elevates our thought leadership • Implement strategies to elevate HDR's brand and technical talent with industry associations • Plan and fulfill conference sponsorship benefits, as needed • Actively participate in professional associations to elevate HDR's brand in target markets • Develop engaging internal communications content (announcements, presentations, videos, webinars) • Arrange for professional photography on projects • Coordinate large, internal meetings (in-person and virtual) • Articulate HDR's capabilities and competitive advantages • Manage area business development and marketing budgets • Maintain inventory of branded materials used for client visits, conferences and recruiting activities Preferred Qualifications • Bachelor's degree in a related field • Deep knowledge of the A/E/C industry's standard approach to procurement of professional services Qualifications Required Qualifications • A minimum of 8 years relevant industry experience • Demonstrated "self-starter" with a history of completing projects with limited oversight • Demonstrated ability to motivate and inspire others • Experience in sales and developing effective win strategies • Excellent written and verbal communication skills • Proficient in Microsoft Office applications, including Outlook, Word, Excel and PowerPoint • Proficient in Adobe Creative Cloud applications, including InDesign • Ability and desire to travel and engage with others in-person • Demonstrated experience in winning high-value contracts in the A/E/C industry • Demonstrated experience in writing compelling content based on information from technical staff

About HDR

HDR is an architecture, engineering, and consulting firm based in Omaha, Nebraska. The company was founded in 1917 as Henningson Engineering Company and has since grown to become one of the largest engineering firms in the United States. HDR provides a wide range of services, including architecture, engineering, environmental consulting, and construction management. The company has worked on a number of high-profile projects, including the Hoover Dam Bypass and the San Francisco-Oakland Bay Bridge. HDR is committed to sustainability and has been recognized for its efforts in this area by organizations such as the U.S. Green Building Council.
Learn more about HDR
Size
10,000 employees
Industry
Founded
1917

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