Full Job Description
In the role of Area Marketing Manager, we'll count on you to:
• Retain, develop and supervise proposal and marketing employees, as assigned
• Ensure the go/no-go decision process is applied in accordance with HDR's Matrix of Authority
• Lead pursuit teams in creating and implementing effective win strategies (capture planning)
• Facilitate pursuit teams to develop persuasive proposal and interview materials
• Develop and manage proposal schedules and confirm compliance
• Engage the appropriate marketing services resources in pursuit teams
• Lead quality reviews of proposal and interview materials
• Coach interview teams to be effective at delivering key messages during interview presentations
• Facilitate debriefs to identify improvement opportunities and to measure overall competitiveness
• Recognize and celebrate pursuit successes and milestones
• Manage workload demands of proposal managers and marketing coordinators
• Identify candidates to fill management, technical, business development and marketing positions
• Train and mentor employees on business development and marketing best practices
• Manage client relationship management and financial systems to inform reporting metrics and dashboards
• Support the development of annual and long-term strategic plans within established company direction and goals, including creating growth initiatives and prioritizing strategic investments
• Implement key growth initiatives and investments as defined in annual and long-term strategic plans
• Develop and implement client plans, including long-term strategies to capture market share, as assigned
• Create marketing collateral to support business development efforts
• Develop business relationships with teaming partners
• Direct content marketing campaigns to strengthen our brand, increase our visibility, and showcase our thought leaders
• Develop and publish engaging digital content that reflects HDR's brand and elevates our thought leadership
• Implement strategies to elevate HDR's brand and technical talent with industry associations
• Plan and fulfill conference sponsorship benefits, as needed
• Actively participate in professional associations to elevate HDR's brand in target markets
• Develop engaging internal communications content (announcements, presentations, videos, webinars)
• Arrange for professional photography on projects
• Coordinate large, internal meetings (in-person and virtual)
• Articulate HDR's capabilities and competitive advantages
• Manage area business development and marketing budgets
• Maintain inventory of branded materials used for client visits, conferences and recruiting activities
Preferred Qualifications
• Bachelor's degree in a related field
• Deep knowledge of the A/E/C industry's standard approach to procurement of professional services
Qualifications
Required Qualifications
• A minimum of 8 years relevant industry experience
• Demonstrated "self-starter" with a history of completing projects with limited oversight
• Demonstrated ability to motivate and inspire others
• Experience in sales and developing effective win strategies
• Excellent written and verbal communication skills
• Proficient in Microsoft Office applications, including Outlook, Word, Excel and PowerPoint
• Proficient in Adobe Creative Cloud applications, including InDesign
• Ability and desire to travel and engage with others in-person
• Demonstrated experience in winning high-value contracts in the A/E/C industry
• Demonstrated experience in writing compelling content based on information from technical staff