4+ years of CPG food sales experience focused on new business development.
Bachelor's degree in Business, Marketing, Sales, or related field preferred.
Established relationships with regional grocery and specialty chain buyers.
Knowledge of contract terms, pricing strategies, and procurement processes.
Experience in building or managing field teams or demo programs.
Responsibilities
Execute a whitespace map targeting underrepresented accounts in grocery and specialty chains.
Identify new business opportunities and assess product-market fit for target accounts.
Negotiate trading terms and distribution agreements with retail partners.
Manage a structured pipeline from outreach to contract execution and scale-up.
Refine go-to-market strategies based on sales data and market performance.
Benefits
401(k)
Dental insurance
Employee assistance program
Health insurance
Paid time off
Vision insurance
Full Job Description
Essential Job Functions
Execute against a defined whitespace map prioritizing underrepresented accounts within the regional mainstream grocery and specialty chain landscape.
Identify new business opportunities and assess product-market fit for target accounts by evaluating shopper demographics, store format, category dynamics, and competitive landscape.
Negotiate trading terms, promotional commitments, and distribution agreements with new retail partners.
Build and manage a structured pipeline from initial outreach through sell-in, contract execution, first shipment, and scale-up.
Manage the post-launch incubation period by driving velocity, expanding assortment and distribution, and establishing promotional cadence.
Refine go-to-market strategies based on sales data, shopper feedback, and market performance.
