6+ years in CRM, lifecycle marketing, or customer journey design.
Hands-on experience with an enterprise journey orchestration platform.
Proven ability to design complex, multichannel journeys.
Strong grasp of audience segmentation and data-driven decisioning.
Experience with testing and optimization methods.
Excellent documentation and communication skills.
Responsibilities
Design multichannel customer journeys across various platforms.
Translate CRM strategies into actionable journey requirements.
Build and configure journeys in orchestration platforms like Salesforce or Adobe.
Define triggers and collaborate with data teams on audience attributes.
Govern the journey library, ensuring proper documentation and conflict management.
Design and analyze A/B and multivariate tests for continuous improvement.
Present journey designs and performance insights to client stakeholders.
Benefits
Remote-first work environment with flexibility.
Opportunity to work across diverse industries and technology platforms.
Collaboration with cross-functional teams, enhancing professional growth.
Potential for occasional travel to client sites.
Full Job Description
The Journey Orchestration Lead designs, builds and optimizes multichannel customer journeys across GTX client engagements. This role turns lifecycle strategy into executable journey logic, governs journey libraries, and drives continuous improvement through testing and performance insight.
Responsibilities
Design multichannel journeys across email, SMS, push, direct mail and paid media, including entry criteria, branching, exits, suppression and prioritization.
Translate CRM and lifecycle strategy into journey requirements and decisioning logic.
Build and configure journeys in orchestration platforms such as Salesforce Journey Builder, Adobe Journey Optimizer, Braze or Iterable, and direct builders when needed.
Define triggers and event signals with data teams, and confirm audiences and attributes support journey logic.
Govern the journey library, including naming, versioning, documentation and conflict management across programs.
Design A/B and multivariate tests, analyze results and iterate.
Partner with analytics teams to define journey-level KPIs and success measures.
Lead migration of existing journeys between platforms or partners, including logic mapping and validation.
Work with creative and content teams on modular content and dynamic personalization.
Present journey designs, performance and recommendations to client stakeholders.
Requirements
6+ years of experience in CRM, lifecycle marketing, marketing automation or customer journey design.
Hands-on experience with at least one enterprise journey orchestration platform.
Experience designing journeys with complex logic across multiple channels.
Strong understanding of audience segmentation, data-driven triggers and decisioning.
Experience with testing and optimization methods.
Strong documentation and stakeholder communication skills.
Preferred Qualifications
Experience across more than one orchestration platform.
Salesforce Marketing Cloud certification or equivalent platform certification.
Experience with high-volume B2C CRM programs.
Automotive, OEM or dealer-network CRM experience.
Working knowledge of SQL and AMPscript or comparable scripting.
Background in MarTech consulting or agency delivery.
Work Environment
This role supports multiple GTX client engagements across industries and technology platforms.
The role requires close coordination with client marketing, technology and data teams; occasional travel or on-site presence may be required.
GTX Solutions is a remote-first firm with team members across the United States.
$110,000 - $140,000 a year
Final compensation will be determined based on total related experience related to the role as well as geography.
