Amazon MGM Studios is seeking an International Theatrical Research Lead to inform our global theatrical strategy through data-driven consumer research and insights. This role will own the international theatrical research program, partnering closely with creative teams, marketing executives, and worldwide stakeholders to guide decision-making across the entire theatrical release lifecycle. The ideal candidate will bring deep expertise in both qualitative and quantitative entertainment research methodologies across multiple international markets, a passion for film, and the ability to translate complex data into clear, compelling narratives for senior leadership. This person should be detail-oriented, proactive, and highly communicative, with fluency in creative advertising.
Key job responsibilities
Own international tracking across 10 markets. Write succinct tracking notes and communicate findings to internal and external stakeholders
Oversee testing of marketing materials (trailers, key art, TV spots, digital assets) and campaign effectiveness across multiple territories, ensuring creative is optimized and aligned with global strategy and local audience preferences
Design and execute production and marketing screenings in key markets, delivering actionable insights to creative teams, executives, and filmmakers
Partner with the domestic theatrical research team to stay current on testing results and learnings, and help shape global audience and positioning strategy
Conduct franchise brand studies to assess brand health, audience fanship, competitive positioning, and growth opportunities across global markets
Develop analytics and reporting frameworks utilizing emerging tools - including AI, machine learning, and predictive modeling - to extract insights and elevate research capabilities
Drive vendor selection, RFP processes, and negotiate global research partnerships, ensuring best-in-class methodologies and cost efficiency
Deliver compelling presentations and reports for C-level executives, translating research findings into strategic recommendations
Foster relationships with regional teams and international partners to ensure cohesive research strategies while respecting local market nuances
Stay current with emerging methodologies, entertainment industry trends, and competitive intelligence
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience communicating results to senior leadership
- Experience in A/B testing
- Experience using data and metrics to drive improvements
- Experience using Microsoft Excel to manipulate and analyze data
- Experience in quantitative and qualitative research
PREFERRED QUALIFICATIONS
- Experience in marketing or marketing research
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 125,400.00 - 169,600.00 USD annually