5+ years of experience in digital marketing focused on performance-based lead generation
Bachelor's degree or equivalent education and experience
Detail-oriented with strong quality control skills
Analytical mindset with a data-driven approach to marketing
Responsibilities
Support partners in developing and reporting on lead generation campaigns
Lead marketing relationships with external media agencies
Manage budgeting, forecasting, reporting, and contract routing
Collaborate with in-house agency for creative development in South Korea
Conduct competitor and market research to inform campaigns
Build and present performance reports to Senior Executive Management
Oversee compliance with reputational risk policies
Identify and implement process improvements
Benefits
100% paid medical, dental, and vision premiums for you and dependents
50% 401(k) match up to IRS maximum
20 days of PTO plus 10 paid holidays
Family support programs including paid caregiver leave and fertility assistance
In-office role with potential for hybrid work options based on performance
Full Job Description
Overview
The Opportunity:
Our Global Marketing Department is looking for an International Marketing Program Manager, reporting directly to the Associate Vice President of Strategy and Planning, you will work with other international marketers in addition to a variety of internal departments and outside agencies.
As an International Marketing Program Manager, you will be foremost responsible for Fisher Investment's marketing efforts,including performance analysis and reporting, campaign and creative development and testing. This is an excellent opportunity in the Global PCG Marketing Group with ample growth opportunities.
The Day-to-Day:
Support external and internal partners to develop, complete and report on lead generation campaigns, to achieve our goals
Lead our marketing relationship with external media agency partner(s) in all aspects of marketing, including optimization, content localization, creative and landing page development and testing
Manage operational tasks, such as budgeting and forecasting, reporting, contract routing, and auditing
Collaborate with our in-house marketing agency, fishtank, to support creative and landing page development and testing in South Korea
Support competitor and market research to ensure local social and political trends are incorporated into marketing campaigns, evaluate, and communicate on new opportunities
Build performance reports based on marketing reporting dashboards and succinctly present to Senior Executive Management on opportunities identified
Oversee reputational risk by following established P&Ps and compliance requirements for South Korea
Identify potential process improvements, recommend solutions, and lead the project to implement those solutions to improve results
Work in a fun and engaging multicultural team environment, collaborating with team members located across the globe on a wide range of tasks and project initiatives
Your Qualifications:
5+ years of experience in digital marketing, with a strong focus on performance-based lead generation
Bachelor's degree or equivalent combination of education and experience
Highly detail-oriented, with the ability to perform quality control across ads, offers, and landing pages
Strong analytical mindset with a data-driven approach to performance marketing
Compensation:
$90,000 - $140,000 base salary per year in the state of CA. New hires should expect to start at the lower end of the range depending on experience
Eligible for a discretionary bonus based on firm and individual performance
100% paid medical, dental and vision premiums for you and your qualifying dependents
A 50% 401(k) match, up to the IRS maximum
20 days of PTO, plus 10 paid holidays
Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.
About Fisher Investments
Fisher Investments is a privately owned investment management firm founded in 1979 by Ken Fisher. The company is headquartered in Camas, Washington, and has offices in the United States, Europe, and Asia. Fisher Investments manages assets for individuals and institutions, including pension plans, endowments, and foundations. The company is known for its investment philosophy, which emphasizes a global perspective and a focus on long-term growth. Fisher Investments has been recognized for its performance and has won numerous awards for its investment strategies.
